Related posts: best practices

4 Ways Personalized Video Can Help You Create Wow Moments

4 Ways Personalized Video Can Help You Create Wow Moments

Do you wow your customers? It may sound like a funny question, but the value in regularly creating wow moments – the moments that make a customer stop in their tracks and feel valued, heard and understood – cannot go understated. These are the moments that build lasting brand-customer relationships. 

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Solving Video Advertising’s ROI Problem

Solving Video Advertising’s ROI Problem

Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always

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5 Surprising Ways Video Marketing Can Improve Customer Retention

5 Surprising Ways Video Marketing Can Improve Customer Retention

If you’re looking to improve your customer retention, start with increasing your customer engagement. We’ve talked about it before: engagement makes up a huge piece of the retention puzzle. Engaged customers make purchases 90% more frequently, they spend 60% more transaction and they are 5X more likely to indicate that

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5 Effective Customer Engagement Tips for Insurance Marketers

5 Effective Customer Engagement Tips for Insurance Marketers

Would anyone be offended if we said insurance isn’t always the most exciting conversation topic? Insurance is an important – frequently essential – part of life, but that doesn’t help the fact that many people would choose visiting their dentist over understanding pages upon pages of their policy details.

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