Want great looking commercials made in an instant, on brand and inexpensive? Sure, who wouldn’t want that? But even though it sounds too good to be true, AI is turning “dream on” into “dream bigger” for lots of industries, including video advertising.
Innovative brands are already experimenting with AI-generated commercials. Honestly, it makes sense. We’re all trying to make more content — for social media, for landing pages, for e-commerce stores, for whatever the algorithm wants this week — without adding more headcount or blowing out the budget.
But as you might expect, there is a catch. Not all AI commercials work. Some take just as much work as if you didn’t have the AI because of the countless prompt iterations and extensive edits required on the back end. Others feel like a template you’ve seen a hundred times with a robotic AI voice as the soundtrack.
Still, the right AI commercial workflow can absolutely deliver high-quality, on-brand results at scale. You just need the right setup, plus a clear understanding of where human creativity meets AI-powered automation.
That’s what this blog post is all about. I’ll walk you through how to make an AI commercial generator that works for you, not against you.
Why Commercials Still Matter
First off, let’s get one thing straight. Video matters more than ever (we’ve got the data to prove it).
While the term “commercial” may sound old-school, they’re everywhere today — especially online. Scroll TikTok and you’ll see an endless stream of short video ads mixed in with UGC. Same on Instagram Reels, YouTube Shorts, or plenty of other social media platforms. And users don’t mind it. They actually want more video content from brands, especially content that gets to the point quickly.
Brands often need commercial video content for all of these:
- Square formats for Instagram
- Vertical videos for TikTok
- Widescreen (16:9) for the classic YouTube video
- Ultra-short winning ads for high-frequency campaigns
- Localized versions for different regions
That’s a lot for a marketing or advertising team to juggle.
Enter AI.
What an AI Commercial Generator Does
In plain language, an AI commercial generator (or AI ad generator or AI video generator — you’ll hear all these terms) uses artificial intelligence to turn your idea into a finished commercial.
Depending on the platform, it can handle:
- Text prompts
- Text to video scene creation
- Scriptwriting
- Automated voiceover through text-to-speech (TTS)
- Animation
- Transitions
- Translation
- Stock selection (stock video, stock images, video clips)
- AI avatars
- Aspect ratio adjustments for cross-platform content
(Yes, our AI, Lucas, can do all of the above.)
The catch? Many tools only create generic ads. They’re fine for tutorial-style content or quick tests, but they struggle with brand nuance, compliance, tone, visuals and the specific needs of big ad campaigns.
That’s why the best AI solution for your team may not be the simplest one — it’s the one that understands your brand.
When AI Makes the Most Sense
For most teams, the best way to use AI is as a speed accelerator. Here are scenarios where an AI commercial generator shines:
- You need several video ads for different audiences or messages. We call these Dynamic Video Ads.
- You have limited time or resources for production.
- You want to optimize existing campaigns by testing new hooks
- You want to go live quickly for a time-sensitive campaign.
And yes, anyone can create a fully-fledged commercial without a production crew, which is pretty wild.
There are also situations where AI is less ideal:
- Complex shoots that require real actors
- Highly cinematic brand films
- Projects needing custom 3D or special effects
Think of AI as the tool that moves 80% of your video creation from “months” to “minutes,” while humans handle the top 20% — reviewing and refining the message at the end if or as needed.
What To Look For in an AI Commercial Generator
If you’re exploring the market, here’s what to keep in mind.
Brand Alignment
If the tool can’t reflect your brand’s tone, fonts, rules, visuals or messaging, you’ll spend longer than necessary fixing the AI output, which can be a huge time sink.
Look for a platform that can connect to your approved content libraries so your AI doesn’t hallucinate facts. It’s called retrieval-augmented generation or RAG, for short.
Creative Control
The AI should do most of the heavy lifting, but you still want to be in charge. Look for options that let you control the input (in case you want to) and still allow editing at the end. We can’t say it enough — built-in editing tools go a long way.
Here are some of the elements Lucas AI Video Creator lets you control, if you want to, although he’s happy to handle all of these:
- Script
- Footage (whether stock, AI-generated or user-provided)
- Voiceover
- Music
- Fonts and colors (generally aligned with your brand)
Security and Governance
If you’re in finance, healthcare, education, or any regulated space, check to make sure your AI video creator is compliant with industry standards like ISO 42001 for ethical AI governance and SOC 2 Type 2 for data security. You don’t want your data used to train a public model.
Scale
This is one not too many providers do. It’s also where we shine.
Scale matters for commercials when you take them from the big screen to a user’s computer or smartphone, where consumers expect personalization.
A good AI commercial generator can quickly create ads for:
- Different markets and target audiences
- Different languages
- Different content for testing
You see the key word there? Different.
This is where enterprise tools like Lucas come in. He’s built on our patented Next Generation Video Platform, built for the world of dynamic video content. We’re talking not just thousands of videos but millions of Personalized Videos.
That means you can combine the best of AI with best-in-class personalization.
Speed
Speed goes hand in hand with scale. If you want to create a lot, you also need to create it quickly.
Put another way, anyone can do scale if you allow unlimited time. Hire an agency to make one video for each one of your niche target markets, and give them a few decades. They can do it. But if you need scale in a reasonable time frame, speed matters.
When it comes to AI video creators, rendering speed during generation and even during edits matters. Faster rendering means you can generate videos on the fly, iterate quickly and launch fast. Spend a few days with other AI video creators doing edits, and you’ll see why speed is so critical.
And, of course, AI creates those videos faster than a studio can. Hiring and working with a production studio to create a commercial takes months. With AI, you can have a finished video in a matter of minutes.
Here’s a real example of saving 99% of production time (and costs) by using AI for lead gen ads.
Tips for High Quality Outputs
Getting great results from an AI commercial generator isn’t complicated, but it does require good inputs, although those inputs don’t need to be complex. We made this ad from just a webpage.
Be Clear About Your Goal
Before you start, spend some time thinking about what you’re trying to communicate and what you want to get out of the video. This includes:
- The offer or main points
- Your target audience
- What step you want viewers to take next
The clearer you are at the beginning, the better the AI output.
Remember Your Brand
Depending on the tool you choose, you can feed your AI all kinds of helpful content so it learns more about your brand: landing pages, product descriptions, past ads, brand guidelines and more.
For example, our AI can learn from your styles to generate footage and animations that look and feel like your brand. It can also draw from your approved assets, if you prefer, so every video reflects your desired content.
Customize, Don’t Settle
AI is great! But humans are still the masters.
Don’t like the clip the AI chose? Swap it out. Feel a different CTA works better? Change it. A good AI gets you most of the way there, but the last 10% is where you put your finishing touches, refining it so it’s that much better.
Version Everything
The best part about AI? You don’t need one perfect commercial. You need 20 good ones, each tailored to a specific target audience, format, or region.
Then you can test. Advertising tools are great letting you test multiple versions and then serving the winning ad to more people so you can maximize reach and conversions.
The interesting thing? Sometimes the “best” commercial, whether it’s the one your boss liked the most or the one with the highest production value — isn’t the one consumers like the most. The algorithm won’t lie. See what people click and convert on, and use that to drive your strategy.
Do You Still Need Humans?
Short answer: yes. Just fewer of them, and at different points.
Humans define the strategy, fine-tune the messaging and set the brand vision.
AI handles everything else, including:
- Scriptwriting
- Production
- Multiple versions
- Editing
It’s not about replacing creative people. AI is a tool for creative people. It helps them scale and work faster, removing bottlenecks and, often, providing inspiration.
When you combine AI with a strong creative strategy, you get commercials that look like you spent months on them, even if they were generated in minutes.
Key Takeaways
In short, you don’t need a professional studio to create compelling commercials anymore. You just need the right AI commercial tool — one that blends human oversight with AI-powered creativity. And whether you’re testing new ad creation ideas, building cross-platform ad campaigns or producing fully AI-generated commercials at scale, an AI-first approach can help you move faster without sacrificing quality.
If you ever want to try an enterprise-ready option, Lucas is here. He even has a separate AI brain built especially for ads.
But whatever solution you choose, you’d be missing out to not leverage AI in your video creation workflows. And it’s only getting better, faster and smarter. This is the future of video advertising.
