Next-gen phones. Next-gen wearables. Next-gen banking. It seems like next generation tech terms are everywhere these days. And at the rate technology is evolving, especially with the advent of generative AI, that’s not surprising.
Next Gen Video is one of those “new” technologies. But what does it mean, and more importantly, why does it matter for businesses? That’s what we’re breaking down in this blog.
At a high level, Next Generation Video is video that goes beyond the traditional viewing experience. It does more — it can be personalized for millions, updated in real time with live data, made interactive, even generated by AI.
In short, it’s not video like you’re used to. It’s better.
For businesses, this has some huge ramifications on ROI that we’ll get into below. For now, if you want a quick primer on what Next Gen Video is all about, well, what better way than with a video?
So why is this shift happening now? And what does it actually look like in action? Let’s dig in.
What’s Wrong With Traditional Video?
To be clear, there’s nothing technically wrong with traditional video. It works. Always has. And we’re not predicting some massive shift where every video becomes interactive or personalized overnight. We’ve seen “the future of video” before — remember 3D movies? Yet here we are, still happily watching Netflix on our flat screens.
But that doesn’t mean video hasn’t fallen behind.
Video (not to be confused with film) has been around since the 1960s. And while it’s come a long way in terms of production quality, the core experience hasn’t changed much.
Compared to what’s happening elsewhere — on social media, in video games, across the web — traditional video feels pretty passive. You hit play. You watch. That’s it. The viewing experience is mostly the same for everyone, no matter who’s watching or what they care about.
And that’s fine if your only goal is to broadcast a message. But for businesses that want to build a connection, keep someone’s attention or spark action, traditional video has some catching up to do.
That’s where Next Gen Video comes in. It’s all about making video more responsive and more like the interactive digital world we’re all used to.
What Can Next Gen Video Do?
The answer to this question is a little hard to sum up. After all, the whole point of Next Gen Video is that it’s not a one-trick pony. It expands what video can do, taking its functionality from something static to something dynamic.
That might mean personalization, where each viewer sees something made just for them. Or maybe an Interactive Video, where people can click, choose and explore from right in the player. (Which, by the way, is what people want: 77% of consumers say they’re looking for more Interactive Video content.)
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It could also mean live data updates, like relevant pricing, location or items in stock, pulled at the moment someone hits play. Or maybe the video itself is created by AI, generated in minutes instead of days (or, more often, weeks).
Sometimes it’s all of the above. Sometimes just one. That flexibility is the point.
Take this American Airlines example below. It’s a Personalized Interactive Video sent to cardholders, designed to help them get more out of their credit card. It’s packed with personalized details — name, travel highlights, miles, points — so it’s relevant and helpful. Viewers can click to continue their journey to explore the benefits they care about most, right from inside the video.
It’s great proof of how video doesn’t have to be a passive experience — it can be data-driven and customizable. And that’s just one use case. With help from artificial intelligence, Next Gen Video also opens the door to faster content creation.
This AI video was made by Lucas, our groundbreaking AI video creator. He generated this video by simply pulling content from the brand’s website. The result? A high-quality, on-brand video created in minutes.
That’s not something traditional video can do. And with Next Gen Video, it’s just the start of what’s possible.
How Your Brand Can Use Next Gen Video
Features are fun, sure, but what really matters is what you can do with them.
A video that’s personalized, interactive or built with AI sounds impressive. But the real value is in how Next Gen Video helps your message land better. It grabs attention, feels more human and sticks in people’s minds. That can make a huge difference across the customer journey.
Take customer onboarding. A personalized, easy-to-follow video helps someone get up to speed quickly and actually remember what they watched, which is essential for setting someone up for success.
Just look at the Rocket Mortgage example below. Mortgages are complex and generic content rarely cuts it. A tailored video makes it clearer and a lot less overwhelming.
Or think about customer loyalty. Personalized Video is 4x more likely than generic video to make customers feel valued. When someone gets a customized video — say, a year in review with their own stats or highlights — it feels thoughtful and relatable, like your brand actually knows them. That kind of moment builds real connection and keeps people coming back.
Orangetheory Fitness nailed this with their campaign. Each member got a recap of their year set to music that matched their own BPMs. It was fun, personal and it worked. Over 45,000 additional classes were booked during launch week alone, with a record-high 97% attendance rate and the lowest attrition in 5 years.
From loyalty campaigns to sales videos and pricing breakdowns, it all gets better when the content feels personal and relevant. In fact, consumers are 58% more likely to buy from businesses that use Next Generation Video in their communications.
And because these videos can be generated quickly with AI, you’re not adding work to your plate. If anything, it optimizes your workflow by letting you create high-quality content faster.
So yeah, the features are powerful. But it’s what Next Generation Video lets you say — and how that makes people feel — that really matters.
Connecting the Dots on ROI
All right, we’ve covered the features, shown you what Next Gen Video can do and even teased some of the results our clients have seen. Now let’s connect the dots on ROI.
Personalization and interactivity boost returns by making your videos more relevant and engaging. When a video directly speaks to the individual, it grabs attention. When viewers can engage with the video, they’re not just watching but taking action. That means higher conversions and better overall results.
Meanwhile, AI helps flip the script in terms of costs. Instead of a months-long shoot with a full crew, one person can create a high-quality, on-brand video in minutes. That dramatically slashes both time and expense, so your video investment pays back faster than ever.
In a nutshell, it’s video that’s more effective, easier to scale and designed to deliver immediate ROI.
The Next Level
Next Gen Video isn’t a trend. It’s always evolving and reshaping how audiences engage. That’s why you want a platform that keeps pace.
At Idomoo, we’ve made it our mission to revolutionize the way the world connects through innovative and engaging video content. Our Next Generation Video Platform is purpose-built for the latest in video technology. Whether you need personalization at scale, seamless interactivity or AI-powered video creation, we do it all.
And we’ve helped countless clients generate millions of videos in real time, delivering experiences that go beyond traditional video and boost your bottom line. Ready to see what Next Gen Video can do for your brand? Reach out for a demo and let’s get started.
