Every brand has a unique story and style, and video is one of the best ways to tell that story, capturing emotion, voice and visual identity all at once. But while AI makes it easier than ever to scale video storytelling, that often comes at the cost of brand integrity.
Most AI video generators offer a brand kit. You can upload your logo, preferred fonts and colors, but they stop there.
We know true brand compliance goes deeper. It’s about tone of voice, approved imagery, nuances of how you use animation and certain terms, the way your story unfolds on screen. These are the things that make a brand immediately recognizable.
Brand governance is even more essential in the world of AI video. When you start giving teams across the company the ability to make their own videos with AI (we think of it as democratizing video production, and it’s a good thing), brand consistency gets harder to maintain. The more people making videos, the greater the risk that the tone, visuals and messaging drift off brand.
Lucas AI Video Creator solves for this challenge — and he’s the only one doing it. Lucas doesn’t stop at brand kits. Rather, he learns your company’s language, creative rules and voice so every video is seamlessly on brand.
It’s part of what makes Lucas enterprise-ready, empowering teams to move fast while staying on brand, all the time. Here’s how it works.
Brand Compliance Reimagined
Most AI video tools can match your brand colors. But what about your tone of voice? Your motion style? Or the subtle differences in how your brand shows up in a training video versus a customer campaign?
We believe each company has its own personality, language and style. We call it your brand DNA:
- Design covers your look and feel. Lucas learns your visual style, from animation choices to typography and transitions.
- Narrative is your voice. Lucas matches this by reviewing approved scripts and materials, ensuring every video sounds like you.
- Assets are your approved materials. Logos, footage, photos, copy — Lucas knows what’s approved and what’s not. That means no off-brand surprises, even when multiple teams are creating content simultaneously.
This means true brand alignment goes beyond the brand kit.
Lucas handles this challenge by using smart solutions at every step of the video production process. This empowers teams across the company — whether it’s Sales, HR or Customer Support — to create videos independently while ensuring full brand compliance. It’s the perfect balance of self-service enablement and built-in governance, letting enterprises scale video creation with confidence.
Lucas references your company DNA throughout the production cycle. Here’s how that works.
Pre-Production: Getting the Details Right
In traditional video, pre-production is when your creative team crafts the story. With Lucas, it’s when your brand comes to life.
Lucas starts by studying your reference materials — logos, reference visuals, tone guides, example videos — and learns how to apply them. Using retrieval-augmented generation (RAG) and tools like Amazon Q knowledge bases, he works in the background to ensure that scripts are always based on accurate, up-to-date and approved content. No hallucinations. No guesswork.
Lucas also lets you fine-tune the small stuff that matters. You can teach him how to pronounce branded terms, define which narrators or avatars are approved and set custom rules around what media types are allowed, prioritized or prohibited by corporate policy.
For those managing multiple brands, Lucas supports a separate DNA for each workspace so every video follows the right set of rules automatically.
Here’s an example of Lucas using a brand’s DNA to create a polished, on-brand video. (This is just a sample. This content isn’t officially affiliated with, endorsed or sponsored by Duolingo.)
Prompt: A testimonial video that follows a learner’s journey with Duolingo — starting with the excitement of learning Italian, showing daily progress that builds confidence, leading to a proud real-life moment in Rome, and ending with renewed motivation to keep going.
DNA: We provided reference visuals, brand voice instructions and approved images.
As the screenshot above shows, we shared visual design references, instructions for the tone of voice (snarky, playful, clear) and approved assets for Lucas to use when creating the video.
Finished video: Here’s what Lucas created.
Production: Scaling Creativity Without Losing Control
Once the plan is in place, it’s showtime.
Lucas applies everything he’s learned — your visual style, tone, language and governance rules — to generate videos that reflect your brand’s true identity. He doesn’t just follow your design guidelines. He understands them. The motion graphics, colors, images — every detail is shaped by your brand’s creative DNA.
And all of this happens seamlessly in the background.
Enterprise governance controls also ensure that as teams across departments or time zones create their own videos, the output stays consistent. Marketing can create promo reels, HR can produce training videos, internal comms can share updates — all within the same secure, compliant environment.
In short, Lucas gives you speed and scalability, but never at the expense of oversight.
Post-Production: Governance Meets Creativity
In the final stage, it’s all about polish: refining visuals and ensuring every video meets the highest creative and compliance standards.
It’s optional, but at this stage, we also open some of the creative controls available inside our platform to animators who know their way around Adobe After Effects.
If you have a creative team in-house or are working with a studio, this is where they can get hands-on to further customize the video, using Idomoo’s Scene Builder plugin for After Effects to define exactly how their videos should look, from 3D effects to transitions. Because it works inside AE, it fits naturally into existing enterprise workflows, letting creatives keep the tools and processes they already know.
That’s how Lucas gives enterprises both control and flexibility in a single, scalable workflow.
On-Brand Videos at Unlimited Scale
Enterprises need to move fast, but speed can’t come at the expense of brand integrity. Lucas makes it easy to scale video creation while keeping every piece perfectly aligned with your brand. And that empowers teams across departments to create their own videos, thanks to built-in governance that keeps everything consistent and compliant.
So while other tools just follow your brand kit, Lucas learns your brand inside and out.
Curious how that works? Let us show you on call!
