Customers want personalized interactions. Almost 8 out of 10 consumers say they feel more valued when a brand invests in high-quality communications. And when it comes to video messages, consumers are 3x more likely to prefer a Personalized Video over a generic one from a business they trust.
Thanks to AI technology, creating Personalized Videos at scale is faster, smarter and more affordable than before. Whether you’re looking to supercharge your video marketing strategy, boost sales outreach or improve your CX, AI Personalized Video can help.
In this post, we’ll explore how to make one, the benefits of using Personalized Video and how AI makes it easy and scalable.
How To Make a Personalized Video
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Personalized Video goes far beyond plugging a name into a video template. It’s a fully customized experience built for each viewer in real time. That means no 2 videos are exactly alike. Viewers might see different scenes, languages, music, numbers or even storylines based on who they are.
So how does it work? Generally, the process requires a specialized video platform and involves 3 components: video creation, data and automation.
It starts with a video production team designing or modifying video scenes and defining placeholders for personalized data. Then, the flow and logic of the dynamic narrative are set. This basically involves mapping out how the video should change based on each viewer’s information.
Once your master template and logic are in place, the video platform uses automation to generate each unique version by pulling in customer data through integrations with data sources like your CRM. From there, your Personalized Videos are ready to be distributed via landing pages, email, social media, SMS and more.
Examples of Personalized Video
So what does the end product look like? There’s a good chance you’ve already seen Personalized Video in action. Maybe it was a welcome message that included your name or a thank-you video after a purchase. These experiences stand out because they feel made just for you, and they can make a big impact across the customer journey.
Take this onboarding video by Rocket Mortgage, for instance. Not only is it unique for the client, but it even includes interactive elements, encouraging the viewer to engage with the content and stay focused throughout. In an industry where getting the details right is essential, personalized communication like this improves understanding and builds trust.
And that’s just one use case. You can also use Personalized Video to:
- Follow up after a customer service interaction to recap what was discussed
- Explain a bill to avoid confusion and reduce bill shock
- Recommend personalized upgrades or upsell offers in a sales video
- Boost retention with a strategically timed reminder of your value
- Encourage loyalty with fun, thoughtful touches, like an annual recap
This year-in-review campaign by Delta is a great example of that last use case. The video pulls in each traveler’s personal stats — miles flown, destinations visited — and turns it into a shareable highlight reel.
People love seeing themselves reflected in content, so this type of video content tends to garner major engagement. Because it’s all about them, viewers are more likely to watch, interact and share, helping brands expand their reach organically.
Benefits of Personalized Video
It’s easy to see why Personalized Video outperforms generic video. It meets people where they are, with content that actually matters to them, and that relevance pays off. Viewers are more likely to pay attention when the message has that personal touch and feels like it was made just for them.
Personalized Video is perfect for boosting conversion rates and strengthening customer relationships. It’s also great at explaining complex information clearly, which reduces support calls and confusion. Whether you’re guiding someone through onboarding or expressing a heartfelt thank-you, Personalized Video gets the job done — better.
How To Create Personalized AI Videos
Now to what you’ve been waiting for: Where does AI fit into all of this? By now, you’ve probably seen the buzz around generative AI tools that can instantly create anything from a photo of a fish riding a bike to a poem about your dog. But when it comes to Personalized Video, using AI goes beyond flashy gimmicks.
Using AI for Video Creation
Making a video used to require big budgets, months of revisions and a whole team of pros. But now, with the right AI video tools, the entire production process — from concept to final cut — can be faster, easier and way more scalable.
Take ideation, for example. AI can help brainstorm video concepts tailored to your goals (we’ve done this for our clients, and they’re loving the results). Then AI video generators can bring those ideas to life in minutes.
Case in point: Our groundbreaking AI, Lucas, can handle every step, from the script and voiceover to animation, custom AI avatars and more. And, unlike template-based tools, Lucas creates unique visual frameworks for each brand. That means every video reflects your tone of voice, fonts, colors and approved content. You can even set rules, so every video stays compliant and on brand.
You can use Lucas as a simple text-to-video generator by submitting a prompt, or share existing content, like a video, sales deck or blog post, and instantly transform it into on-brand videos.
For example, by simply giving Lucas their website and a short prompt, we made this AI-generated video ad for Recru, instantly on-brand and ready to share.
Making edits is simple, too. And because it’s so easy to use, you can empower your whole organization, from your sales team to your customer support team, with AI video.
Personalizing AI Videos
Once the video creative is designed, it’s time to personalize. For example, the video below was generated by Lucas and could easily be personalized by pulling in user images from the app and letting customers opt in for their own custom showreel.
It’s not difficult either. Lucas is powered by our Next Generation Video Platform, which is purpose-built for personalization. By connecting your CRM or similar data sources, you can seamlessly generate millions of Personalized Videos for each of your customers.
Get Ahead With AI Personalized Video
Fun fact: Personalized Video is 3.5x more likely to make someone become or remain a customer than generic video. And 65% of consumers are open to or interested in receiving AI videos from brands, with millennials being the most keen at 78%.
In short, there’s demand for AI Personalized Video.
But it’s not just great for your audience — it’s also a smarter way to work. AI video creation helps optimize your workflow by cutting down on production time, reducing back-and-forth edits and making it easy for teams across your organization to create high-impact content at scale. (You’d be surprised where it can optimize workflows. Our marketing team even used AI video to save time on our email newsletter).
Ready to make AI Personalized Video work for your brand? Reach out for a free demo today.
