How Music for Life Launched a Personalised Video Campaign with Idomoo in Just Over Two Weeks, Reaching a 79% Click-to-Open Rate

How Music for Life Launched a Personalised Video Campaign with Idomoo in Just Over Two Weeks, Reaching a 79% Click-to-Open Rate

Music for Life is a charity organisation created by the popular Belgian radio station, Studio Brussels. Each year, during the week prior to Christmas, Music for Life hosts The Warmest Week, a live event at which they raise money to support over 1,000 charities.

2016 marked the 10th edition of The Warmest Week, and Music for Life collected over $8 million in donations with the help of their project volunteers.

The Challenge 

How do you properly thank a dedicated group of people for volunteering their time and resources to a charity that personally affects so many lives? That was the question raised by Music for Life when they sought out an individualised, emotionally-driven way to show their immense gratitude after the massive success of The Warmest Week 2016. 

Instruxion, an international online communication agency based in Brussels, Belgium, proposed a campaign aimed to thank each of the more than 6,000 organisers, show their personal impact on Music for Life, and drive shares on social media. The campaign had to be personal and engaging, and it needed to be quick and easy to launch with minimal outside help. Additionally, it needed to go live right after The Warmest Week, so it would still be at the forefront of recipients’ minds.

The Solution 

Music for Life partnered with multimedia innovation consultant Pieter Mylle at Instruxion to design a highly engaging campaign leveraging Idomoo’s Native Personalised Video platform.

Every video presented viewer-specific content like name, location, action taken to raise funds and the amount of money raised, ensuring a personal and engaging experience. 

Using the Idomoo Personalised Videos as a Service (PVaaS) platform Mylle and his team were able to plan, create and launch the visually striking Personalised Video campaign in just over two weeks. The campaign was delivered immediately after The Warmest Week wrapped up, while people were still very much interested in and talking about the fundraising initiative. 

About the experience, Mylle says, “With Idomoo, we were able to create a full Personalised Video campaign in a very short timeframe, managed in a single place. 

“The Idomoo platform perfectly fits into our existing animation and video creation workflow. We can keep using the tools we always have been using. Learning the platform was easy because of its well documented Academy, this from multiple perspectives: video creation, project management and web development. Idomoo highly satisfied both Instruxion and our customer.” 

The Results

The campaign’s quick turnaround proved critical to the success of the campaign, and also validated Idomoo’s low-touch PVaaS approach that allows agencies and video professionals to bring campaigns to market with ease. Timeliness combined with the emotional power of Personalised Video helped this campaign drive incredible results. 

There was an astounding 91% completion rate – meaning each video successfully captured and retained viewer attention until the end. Attention drop off was drastically minimised by the unique, viewer-specific content of the videos. 

Upon completion, viewers were prompted to share their campaigns on social media to spread awareness for Music for Life. 53% of viewers chose to share their video, driving an average of 7 views per video, with the top 5% of videos being viewed by an average of 79 people each. 

Idomoo’s PVaaS platform enabled Music for Life to achieve these extremely high levels of engagement, while only investing a couple weeks of work. 

I invite you to book a one-to-one demo of the Idomoo solution with a personalised video consultant to start a 1:1 customer journey and increase your revenue and ROI.

Book a Demo

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Subscribe to Our Newsletter

Explore More Content

Related Articles

5 Quick Tips for Getting Started With Personalised Video

5 Quick Tips for Getting Started With Personalised Video

When it comes to creating real connections with your audience, Personalised Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalised Video, we have a few tips to share from lessons learned over the past decade-plus of working with clients in a range of industries, ranging from higher education to hospitality. Some of the biggest perceived hurdles to getting started with Personalised Video involve time, money, and where to get all that data. We’re here to help. Read on for five (easy) Personalised Video tips you need to know now. 1. Right-Size Your Personalisation Personalisation isn’t one size fits all. What works well in one industry may not work in another. Case in point: Your bank certainly knows your account number, but that doesn’t mean you want

Read More
How To Choose the Right Personalised Video Software

How To Choose the Right Personalised Video Software

As tailored experiences become the norm rather than the exception, Personalised Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalised Videos delivered via email led to higher engagement among donors led to a staggering 17x ROI for the Canadian Red Cross. Meanwhile, gaming brands like Ubisoft and Activision have seen great success with personalised recap videos that strengthen player loyalty and retention. As a versatile tool, Personalised Video can be used to level up communication throughout the sales process and customer journey. Here are just a few use cases and ideas to consider: Improve outreach efforts with highly tailored video messages Acquire new customers with engaging video offers Grow brand awareness when customers share their personalised content Optimise the onboarding experience with Personalised and Interactive Video tutorials In an era where one-size-fits-all no

Read More
7 Tips for Making Personalised Videos for Emails

7 Tips for Making Personalised Videos for Emails

It’s not easy to stand out in an overcrowded inbox. As effective as email marketing can be, it only really works if you’re able to survive that cutthroat inbox sweep. With so many emails coming in every day, consumers have become more and more brutal when it comes to deleting emails they aren’t interested in. So what can you do to stick out from clutter and capture your audience’s attention? Incorporate Personalized Video. A whopping 81% of consumers want brands to use video more. And yet 70% say they rarely or never receive video content from brands. Additionally, consumers are 3.5x more likely to be interested in Personalized Video than not. You know what that means? There’s a huge opportunity for brands like yours to stand out by delivering what consumers crave. Personalized Videos in emails have the potential to significantly boost customer engagement, increase click-through rates by up to

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our 2023 State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalised Video can do for you.