If you’re a little skeptical reading a guide to choosing the best AI Video Ad generator from a tech company that does AI Video Ads, I don’t blame you. Let me say up front that this is a guide to choosing the right tool for you. We have other blogs about how awesome our AI is — like this one and this case study.
But this is a guide to helping you find the best video ad creator for you. Depending on your business size, resources and goals, that might not be us. But as experts in the AI video space, we do know a thing or two about AI ad generation.
So sit back and let ChatGPT summarize this blog or skim ahead. We’ll cover everything you need to choose the best AI Video Ad generator for your brand.
Getting Started
If you’ve ever tried to scale video ads across multiple channels at once, you know how quickly things get chaotic. Between TikTok, Instagram, YouTube, Facebook ads and your own website, you need a lot of creative, and you need it fast. But building all of that from scratch takes time and resources most teams just don’t have.
That’s exactly why so many marketers are turning to AI video ad generators. These tools help you automate large parts of the ad creation process so you can move from idea to published creative in minutes, not months. And when done well, they can keep everything on brand and tailored to each target audience which is a big deal for performance and conversions.
But here’s the tricky part: Searching for the best AI video ad generator doesn’t give you a clear answer. There are hundreds of tools out there and many only handle one small piece of the work. Some rely entirely on templates so your ads look just like everyone else’s. Some add a watermark which might be fine for a free AI trial but not for anything you want to run in your ad campaigns. Others feel user-friendly on the surface but fall short when it comes to flexibility or long-term use.
So how do you choose? What makes an AI video ad generator actually good and not just another trendy tool you’ll abandon after two weeks?
That’s what this guide is here to answer. Whether you’re a small business wanting a simple video maker or an enterprise marketing team searching for advanced AI for large-scale campaigns, you’ll learn what to look for, what to avoid and how today’s AI video tools can transform your workflow.
A quick note: I’ll mention Lucas, our AI video creator, occasionally as a real-world example of how certain capabilities work. It’s not a sales pitch. It’s just easier to explain things with an actual tool in mind.
Why AI Video Ad Generators Are Exploding Right Now
A lot of marketing trends come and go but the rise of AI-powered video creation isn’t one of them. These tools aren’t replacing marketers. They’re giving teams a massive edge by removing the time-consuming parts of the process.
Here are the biggest reasons why AI video ads are surging.
Social Media Runs on Video
TikTok, Instagram Reels and YouTube Shorts continue to dominate attention. These feeds are overwhelmingly video-first. If you’re not publishing often, you fall behind fast.
The challenge is that the content creation pace is relentless. Most teams can’t maintain it without help which is exactly why marketers lean on AI for:
- Scriptwriting
- Instant production
- Translation
- Quick editing
- Easy resizing across aspect ratios
AI helps you fill the gaps so you’re not stuck staring at a blank timeline in your editor.
It’s also a great way to use some of that UGC content you might have lying around. AI can stitch together short clips that tell your story in a compelling way.
The video below is one example of this. It uses a mix of volunteer and staff footage, stock visuals and even still images provided by the brand that the AI then animated.
Marketers Need More Ad Variations
Modern advertising relies heavily on testing. Everything from CTAs to hooks to pacing gets tested. The best ads usually aren’t the ones you brainstormed for hours but the ones you generated, published and optimized quickly.
AI makes that possible by letting you:
- Spin up new ad creatives instantly
- Try different tones
- Test multiple visuals
- Adapt to different formats
- Version ads for unique audiences
Even large teams struggle to do this manually at scale. But testing gives you better results, so more variants means better tests and better outcomes.
AI Technology Has Leveled Up
Tools leveraging Sora, Veo and other advanced AI models can generate scenes that would have taken hours in traditional video editing software. And while it’s still early days, the quality is already impressive enough for many real campaigns.
Then add that footage to an AI video creator, and you’ve got stunning visuals for any commercial.
This means even if you’re not a technical editor or professional designer, you can create high-quality content with very little friction.
Costs Rising, Timelines Shrinking
Agencies and freelancers are great. They’re also expensive. And slow. When you need to push out content regularly, the old model no longer works on its own.
AI reduces your dependency on traditional production. You can always bring in specialists when needed but your day-to-day creative becomes much faster and more cost efficient.
AI video creators democratize the video ad creation process. Now anyone can make a video ad. Or you can still hire a professional studio to do the work for you, leveraging AI to speed the process if you choose.
What an AI Video Ad Generator Does
The term “AI video ad generator” covers a lot of ground. Different tools handle different parts of the process. But the best ones can support you from idea to export.
Here’s what you can generally expect.
Script Generation and Text to Video
Most tools accept text prompts or full scripts. Just type what you want and the generator builds scenes around it. Some support:
- Text to video
- Scriptwriting from scratch
- Scene suggestions based on keywords
Others connect with tools like ChatGPT or Claude so you can write your script with AI and then pass it directly into your ad maker.
AI Voiceovers
The days of robotic narration are long gone. Today’s tools can generate natural-sounding voiceovers with:
- Multiple tones
- Hundreds of languages and dialects
- Consistent pacing
- Emotion
- Local accents
Some even support custom AI voices. Want to turn your CEO’s voice into a text-to-speech voiceover? Do it!
Remember that some ads will auto-play without sound, so you may not want any voiceover. An example of this (made by our AI) is below.
Visual Generation and Editing
AI can generate visuals or help you pull from stock images or footage or even your media library. Have a great gallery of product images? Use AI to animate them so you can add branded footage right inside your product video. This is a handy way to showcase products without shooting new footage.
AI-generated scenes are getting better and better, but if you’re not comfortable using generative AI footage, you can exclude it from your ads. (In our tool, this is an option in custom brand rules. You’re the boss.)
Animations and Transitions
Good AI ad generators build in animations and transitions automatically. Smooth pacing, dynamic motion and modern styling are essential for performance, especially on social media where attention spans are short.
AI Avatars
AI avatars can help you with talking-head ads or a tutorial walkthrough. They can also explain complex topics in a way that feels more human.
And using an avatar is a lot more cost-efficient. No need to hire a professional actor.
Avatars are most useful for brands that want scalable human-like presenters without sourcing talent for every video.
Automatic Resizing for Different Formats
The best generators let you export in the three main aspect ratios: 9:16 for TikTok and Reels, 16:9 for YouTube or desktops and 1:1 for other social feeds.
If you’re manually rebuilding your ad for each platform, the tool isn’t doing enough.
Built-In Video Editing
Most AI-generated ads still need small tweaks. Maybe all of them do, honestly.
The best tools include a built-in video editor that allows easy adjustments. Anyone who can use Microsoft Word and the internet (i.e., no fancy video editing skills) should be able to edit the on-screen text and voiceover, change colors and text alignment, swap out the soundtrack, change the CTA link and so forth.
This blend of automation and control is what makes AI tools so powerful.
Why Video Ads Are Tough Without AI
If you’re still doing everything manually, you already know the pain points, but here’s a quick hit list.
- Production time: Scripting, shooting, editing, approving, rendering — it’s slow. AI speeds up every step so you can execute faster.
- Rising costs: Between freelancers, editors and stock resources, you’re spending a lot. AI helps reduce or even eliminate many of those expenses.
- Content volume: Videocentric platforms reward frequent posting which is tough to maintain manually. AI lets you keep up without burning out.
- Personalization: Generic ads rarely perform. AI helps you tailor messaging, visuals, CTAs and segments. This is how you move from average performance to winning ads.
What To Look For If You Want the Best AI Video Ad Generator
Now for the heart of this guide (and what you came here for).
Choosing the best AI video ad generator comes down to how well it supports your brand, your workflows and your goals. You probably want a tool that doesn’t just spit out quick video ads if they’re relevant and, ultimately, don’t convert. This means avoiding platforms that lock you into rigid templates or ignore your brand styles, which is more than font colors — or, as we like to say, beyond the brand kit.
Price is a factor, but there aren’t any quality AI Video Ad generators that are completely free. You can sometimes sign up for a few free videos with the tool’s watermark on it, but if you want something professional, upgrading is generally a must.
You’ll also want to pay attention to whether the tool can handle video editing basics like changing text or visuals without complicated software.
Rendering matters too. If a tool stalls on longer ads or takes an hour to output a simple clip, it won’t help your team scale.
And of course, it should support all the formats you need for ad campaigns across different platforms, including social media feeds, websites and apps.
At a quick glance, here are the top things to check before choosing a tool.
- Brand alignment: Can it match your colors and fonts as well as your brand voice and visual styles so your ads never look like off-the-shelf templates?
- Creative control: Can you easily replace visuals, set custom rules (like restricting the use of generative AI footage) or refine copy when needed?
- Rendering performance: Does it consistently produce crisp high-resolution ads quickly?
- Scalability: Can it generate several variations for A/B testing or larger campaigns with multiple audience segments?
- Editing experience: Is the built-in video editor robust and user-friendly?
- Pricing model: Does the cost align with your volume needs without unexpected fees?
Whatever tool you choose, the key is finding one that helps you streamline your process and optimize your ad creatives without slowing your team down.
Top Use Cases for AI Video Ad Generators
Looking for some inspiration for your next video ad campaign generated by AI?
Consider product demos or explainers. AI can build these quickly and adapt them for multiple audiences.
Sizzle reels work well too — a splashy overview of what you do best. Tutorials and how-to ads are another natural fit. AI generators turn step-by-step instructions into clear videos. Add an AI avatar for a human touch.
Now think about where you’ll share it beyond the paid ad platforms like YouTube. Promoting your video content organically only expands its reach, so why not share it with your subscribers and fans?
While you can’t exactly embed video in an email, you can add a thumbnail with a play symbol (or even a GIF), so users click to go right to the video landing page.
Social media marketing is another great avenue for your ads. You can add a caption to make it less promotional. If it’s a product announcement, try something like, “Hey, check out what we’ve been up to!”
Choose Your Best AI Video Generator
Choosing the best AI video ad generator isn’t about picking the tool with the flashiest demo, although (shameless plug), we love a good demo that lets you try out the tech firsthand.
This decision is all about finding what works for you and your team. Once you see how much faster you can move with AI, I promise it will completely change the way you think about video advertising. You’ll create more, test more and learn faster, which is exactly what marketers need.
If you want to explore what an enterprise-grade AI video ad creator can do, we’d love to take you behind the scenes. Reach out for a demo anytime.
