Every brand has a unique story and style, and video is one of the best ways to tell that story, capturing emotion, voice and visual identity all at once. But while AI makes it easier than ever to scale video storytelling, that often comes at the cost of brand integrity.
There’s no denying it: Video is one of the hottest topics on the web. From short videos to product demos to webinars, videos are in demand among all demographics. Gen Z, for instance, loves TikTok. Not only is it their top platform for watching short-form video, but they’re even relying
What is video content marketing, and why has it become a must-have in every digital marketer’s toolbox? More importantly, how can you use it to hit your marketing goals and to increase sales? Today, video isn’t just one type of content among many — it’s the most popular one. A
When you hear the phrase AI marketing video generator, what comes to mind? For some, maybe it’s a quick way to get a flashy TikTok clip. For others, it might sound like a shortcut for ads, explainers or social media reels. The truth is, these tools are reshaping how brands
People are spending more time than ever consuming content, averaging 6 hours a day with media and entertainment. For marketers, that’s a huge opportunity. But with so much competing content, grabbing and keeping attention isn’t easy. Research shows that the overabundance of information has had a negative impact on our
Colleges and universities are facing a serious issue: enrollment is dropping. Compared to a decade ago, there are already 2.7 million fewer students in the U.S., and in the first half of 2024 alone, more than one college a week announced it would close. Why the decline? Tuition is increasingly
Visual content, including video, plays a major role in digital media marketing campaigns — including email marketing — and that’s only growing. Our global society has moved from reading text to watching videos. The pros and cons of this have been discussed at length. However, what is pertinent here is
The telecom industry is changing, thanks to a growing number of subscribers, new technologies and other fast-paced trends. But while the industry’s services and products are rapidly evolving, their digital experience is falling behind. According to an Ericsson survey, only a third of customers believe their telecom company understands their
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
A positive customer onboarding process can instill confidence in your customers to stick with your brand. A negative experience, on the other hand, can quickly turn them away to your competition. Over 60% of consumers consider a company’s onboarding process in their purchasing decision, and close to 9 out of
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