It’s been nearly 100 years since “talkies” put an end to the era of silent films. Since then, movies, television and online videos have used the powerful combo of imagery and sound to bring stories to life. From blockbuster films to quick clips on social media, video has become one
How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex ideas with visual aids. And they’re beloved across audiences. A whopping 98% of people have watched an explainer video to learn more about a product or service.
The demand for personalization shows no signs of slowing down. According to Deloitte, the number of brands incorporating personalization as a core experience strategy has gone up by 50% since 2022. But personalization isn’t just growing — it’s evolving. We’re seeing noticeable differences in how personalization is delivered and expected
Personalization has become an inescapable marketing buzzword. It seems that everywhere you turn, someone is talking about personalized experiences, personalized ads, personalized communications and so on. But while personalization is powerful on its own, it’s even more effective when combined with video — that is, Personalized Video. Cutting-edge software allows
Every marketer hopes for that one pivotal moment — their campaign spreading quickly online, racking up millions of views, shares and comments. But virality isn’t exactly something you can force. It’s often an unpredictable mix of timing, creativity and audience reaction. However, that doesn’t mean you can’t set the stage
The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers spend more with their bank, cost less to serve and are more likely to recommend the bank to friends and family, according to Bain & Company. But in an era where customer expectations are
Video remains one of the most engaging content formats in digital marketing. In fact, when asked how they’d like to learn about a product or a service, 78% of people say they’d prefer to watch a short video as opposed to 9% who’d prefer to read an article. That said,
Email is a powerful marketing tool. Despite the continued growth and innovation of other channels, email campaigns remain one of the best ways to promote your brand and keep your audience engaged. Can you embed a video in an email? Yes! And what’s more, you absolutely should. When you embed
People are ready to explore. Travel has not only bounced back — it’s thriving. In 2024, international tourism officially returned to pre-pandemic levels, and the demand for travel continues to surge. In fact, travel ranks as the top discretionary expense people are most excited to spend on, ahead of dining
Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the mentality of quite a few businesses, and it couldn’t be more wrong. While there may be a short-term gain
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