There’s big news in the world of AI video. We’ve just announced Strata, a generative AI foundation model that redefines how brands create video content. (Read the story in TNW.)
Unlike standard diffusion-based models that output a single, flat video file, Strata generates layered compositions that can easily be edited and personalized at virtually unlimited scale. And it doesn’t rely on stale templates, plugging footage and text into the present fields. Every video is designed on the fly for that specific content.
It’s the creativity and speed of AI with the flexibility and quality of a studio. And it’s something no one else in the industry is doing.
Layered Video, Just Like the Pros
Have you ever generated an AI video clip that wasn’t quite right and needed to change it? Maybe there was a line of copy on top that you wanted to edit. You can’t just backspace the text, change what you want, and move forward. You have to regenerate the clip completely, starting from scratch every time.
Who knows what the AI slot machine will give you next time.
Strata works differently. It not only generates separate layers for text, animation, footage and actors — it designs the full composition, defining placement, contrast, movement, timing and pacing across all layers, all while enforcing nuanced brand guidelines.
Now, layered video compositions aren’t new. They’ve long been the standard for professional video production tools like Adobe After Effects.
But it hasn’t been tackled by gen AI until Strata came along. Why? Because it’s hard.
“Every other AI video model generates pixels: a flat file you can’t meaningfully edit,” said Danny Kalish, Idomoo’s cofounder and CTO. “Strata generates structure: independent layers with typography, animation, motion paths and synchronized audio, all composed into a production-ready video blueprint. That’s a fundamentally different technical problem, and solving it is what makes AI video genuinely usable and scalable for enterprises for the first time.”
This video, generated by Strata using just a text prompt, sums up why this matters for businesses.
Blueprints Over Templates
But wait, you say. There are AI video tools out there where we can edit copy on top of video footage.
Ah, yes. Templates.
Here’s the thing about templates. They’re never the right fit for your content. Some businesses tout having more templates, like that solves the problem. Now you’re sorting through 150 templates that don’t fit instead of 10 that don’t. It’s still a miss — worse even.
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These template-based AI wrapper solutions are trying to address the layered video challenge by letting you upload or generate clips and then add text on top. You piece all this together (in, you know, all that spare time you’ve got), and then you end up with a video that’s… OK.
And if you’re a business that values brand compliance and personalization, you’re out of luck.
Strata doesn’t do rigid templates. Instead, it designs video blueprints customized to your content — a perfect fit every time. This means that whether you’re creating an employee onboarding video, an ecommerce ad or a sales explainer, your video will always be both studio-quality and fully editable.
Customized for Your Brand DNA
Anyone who knows about branding understands that your brand isn’t just your logo, fonts and colors. You can upload those to a generic brand kit in a template-forward AI video tool, but those templates won’t look like your brand. And if you generate AI video footage and slap your logo on top, that doesn’t really look like you either.
And that’s not even mentioning the visuals you typically use and your brand voice.
We call it Brand DNA (Design, Narrative, Assets). Before creating a video, Lucas, Idomoo’s AI video agent, analyzes a company’s approved content to learn its voice and its specific visual styles, such as imagery and motion cues. It then uses this to build out your comprehensive Brand DNA, which Strata applies to any video content generated through our platform.
The upshot is that every video looks and sounds like you. You can see it in the Strata video above — that’s our brand language in video form.
Personalization at Scale
At Idomoo, we’re all about personalization, so it only makes sense that Strata would be too.
Each video blueprint is fully personalizable. Personalized data can be added to any layer of the video, seamlessly integrated into the scene for a truly cinematic experience.
With Strata, brands can hyper-personalize videos in real time for millions of viewers in any language — not just adding their first name in a preset template, but personalizing any number of fields, including for text, images, footage and more.
Want To See Strata in Action?
An early access version of Strata is being tested by some of our biggest customers and is already available through Lucas AI Video Agent.
If you want a peek behind the scenes, we’d love to show you.
