How We Used AI Video To Boost Email Engagement by 59%

Newsletters are as old as the Internet itself. How many newsletters are clogging your inbox right now? Do you find them engaging? Do you ever wonder what goes into creating them? And do you even care?

Like many companies, we at Idomoo have used newsletters as a tool to engage our customers for years. Packed with insights and updates, these newsletters took over a full day to create — ideation, copywriting, design, and optimization. Being a video technology company we always felt a bit guilty about using text-centric newsletters, but our internal video production resources were primarily used for client campaigns, and we figured that while text is clearly inferior to video, it’s still better than nothing.

This all changed last year, with the launch of Lucas, our AI Video Creator. We ditched text-only newsletters for AI-generated videos, eating our own dog food and tapping into video’s proven engagement power. The result? A leaner operation and a 59% engagement boost — an easy win-win.

The Newsletter Struggle

Our newsletters were once our go-to communication tool. We’d brainstorm topics, draft copy, design layouts, and optimize for email — a process that ate up 8 hours and often far more. It worked to a degree, but it was inefficient, pulling from our finite resources and delivering ho-hum engagement.

As a video tech company, we were stuck in a text rut, lacking the bandwidth to produce videos internally. The irony stung: We championed video but leaned on static text. That’s when Lucas entered the game.

Lucas: Our AI Video Creator

Anyone can make a video with Lucas AI Video Creator, no tech skills needed. Lucas turns simple inputs into polished videos in minutes.

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We know video outperforms text — numerous studies support that. Our platform has long helped brands create captivating, data-driven videos, but we hadn’t fully embraced it ourselves due to internal resource constraints (in other words, our award-winning studio was too busy working on client campaigns…).

But Lucas, our AI video creator, flips that script. He turns simple inputs — prompts, websites or documents — into polished videos in minutes, not days. It was our chance to align our practice with our preaching, testing Lucas in-house while boosting engagement.

And we didn’t need anyone with video animation or editing chops to do it, so our team could do it without asking for support from the studio. That’s because anyone can make a video with Lucas. If you can type, you can create an AI video.

Minutes, Not Days

Switching to Lucas AI Video Creator slashed the amount of time we dedicate to our monthly mailer. What took over a day now takes minutes.

We feed Lucas a prompt, and he takes it from there, handling scripting, visuals, voiceover and post-production, all according to our brand guidelines! Then it’s some final edits to ensure we have exactly the video we’re looking for, and it’s off to the races.

Here’s one of the first videos we made with Lucas to replace our longer email newsletter. It’s a snappy year-end recap, summing up the highlights in a way that’s engaging for subscribers and easy for us.

This agility suits our lean team, freeing us to focus on innovation and client support. It’s not just time-saving. It’s smarter work, true to our video mission.

A 59% Engagement Boost

The proof is in the numbers: Lucas’ videos delivered a 59% engagement uplift over newsletters. Video’s magic — visuals, sound, motion — beats text every time.

Our dynamic clips, from feature showcases to client stories, hook viewers from the start. Customers don’t just skim. They watch and engage. Feedback’s been stellar — and the data shows our customers love the change of direction.

Eating Our Own Dog Food

This shift wasn’t only about metrics. It’s also about living our values. We’ve always believed in video’s potential, and Lucas let us prove it, solving our own challenges with our tech. We save time and resources while customers get a better experience.

At its core, this is why we exist: to make video accessible and impactful.

The Future Unfolds

Our Lucas journey is only just starting. Lucas can already make great, usable videos based simply on a prompt, a document or a website.

With time, Lucas is also learning to specialize in specific content formats, resulting in a continuous improvement in quality. And when we combine Lucas’ abilities with the scale and speed of our Next Generation Video Platform, a whole new world of personalized and interactive AI videos for virtually any use case opens up.

The future is exciting, but so is the present. Want to find out more on how to use Lucas to turn any idea or document into compelling video content for your customers? Contact us today.

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Yotam Benami

In his role as Idomoo's CMO, Yotam is responsible for supporting the company's continued growth in its core enterprise market and for driving its fast-growing platform business.

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