Personalized Video makes tailored interactions with customers fast and easy. It’s a great way to make a meaningful connection with your customers at scale. You can use a Personalized Video maker to create and celebrate memorable moments between your brand and your customers, building a solid foundation for long-lasting customer relationships.
Not only are Personalized Videos excellent for showing customers you care; they’re also a way to let them know you understand them. Using video personalization in customer outreach can help onboarding, milestones and a year-in-review celebration feel extra special. You can even leverage Personalized Videos to thank your most loyal customers or extend special offers, like this example from Chase.
Ready to learn how a Personalized Video maker can help you boost customer loyalty and engagement — and ultimately translate into ROI? Let’s talk about it.
What Is Personalized Video and Why Does It Matter?
Personalized Video combines user data and video creative to give every customer a 1:1 experience. Video content that’s personalized helps you make genuine connections with each individual in your orbit. That personal touch lets you speak to each customer by name and share data points that reflect their journey with your brand.
Each custom video is explicitly tailored to the unique individual. They’re receiving content that’s truly relevant to them and their customer journey. The content changes based on the specific data and context of the customer. For instance, this year-in-review video for WW (formerly Weight Watchers) aggregates one customer’s data-driven milestones, celebrates their wins and encourages them to renew for the coming year.
As a business leader, your goal is customer satisfaction. At the same time, it’s essential to be mindful of your operating assets, such as support personnel, and streamline what you can.
If you aim to automate more of your customer service and engagement processes, video personalization can help you bridge the gap between self-service and working with a representative.
What Are the Benefits of Personalized Video?
Personalized Video messages have a broad range of benefits for your company and customers. They enable you to:
- Repurpose cinematic quality video creative from previous campaigns, saving you money and production time
- Drives sales through real-time relevance, targeted customer data, and interactive CTAs designed for each individual
- Encourages loyalty by helping companies build and maintain relationships with established and new customers
- Improve customers’ ability to self-serve along their journey, including answering FAQs and helping customers to take action on their own without the need for a customer support representative
- Boost your ROI, click-through rates and conversions by leveraging video to get customers’ attention, then keeping it through marketing and CRM personalization
- Increase customer engagement, both with your brand and on social media
- Decrease call volume to your customer service representatives since Personalized Video speaks directly to each user
When executed well, Personalized Video campaigns deliver impressive results in terms of conversion rates, sales, customer loyalty and retention. Here at Idomoo, some of our clients have seen dramatic outcomes, including a 9x conversion rate uplift, 3x sales uplift and 10x higher engagement due to their personalized video messages.
Looking for some great use cases? Here are some of our favorite Personalized Video examples from some of the world’s most well-known brands.
How Personalized Video Gets Results
If you want results from your enterprise marketing campaign, you’ll need to create more than just professional video. You need excellent data security, the ability to scale your video marketing campaigns and quality video that will keep viewers engaged from the first click to the call to action.
Before you embark on an online video campaign, you’ll want to ensure you’re covered by enterprise-grade data security for Personalized Video. Idomoo has been tested and proven by global industry leaders in healthcare and finance — we’re ISO 27001 information security certified and SOC 2 Type 2 compliant. Our information security capabilities ensure that your customer data is safe and secure.
Now, let’s talk about scale. Need to get video content out to a large customer base? We’re the only Personalized Video maker that can scale to millions of users at cinematic quality. Take a look at this player engagement video campaign we created for Ubisoft, one of the world’s most well-known video game publishers. Campaigns like these can easily scale to large audiences with our Personalized Video tool.
So do you really need an enterprise solution? That depends on your goals for your Personalized Video campaign, whether that applies to social media, customer support or email marketing. Determining what you need is pretty simple.
Want to create a personalized montage for a coworker’s retirement? You don’t need an enterprise solution. However, an enterprise-grade platform is the way to go if you want something secure and scalable for millions of customers.
When you’re researching video personalization platforms, be sure to consider what’s important to you. You might look at if they have video templates to get you started or personalized landing pages that make it easy to share videos. And, most importantly, look at their track record of results. Do these campaigns actually drive ROI? Ask about engagement stats like CTR and social shares as well as conversions.
This seems an appropriate moment to drop in this case study from one client that got a whopping 17x ROI with their Personalized Video.
How Idomoo Personalized Video Works
At Idomoo, our Next Generation Video Platform is a scalable enterprise solution that helps companies create a memorable and engaging customer experience. Your Personalized Video can be customizable and interactive, receiving data input from the customer in real time and updating to reflect that information.
Our Personalized Video tool is easy to use so you can launch your video marketing campaigns in a few days. If you need help from a team, our in-house studio can work with you to handle all the details on a bespoke production. Alternatively, you can use your own studio to create your Personalized Video, or try our Enterprise AI Video tool so you can create video content without the help of a video marketing agency. Our AI comes with a built-in video editing tool so you can change fonts, colors, text and more. The user-friendly editing tools are easy enough for anyone to use, no special tech skills needed.
The Idomoo platform is simple, straightforward and intuitive, with integrations and APIs to streamline your workflow. You can also easily repurpose existing video content from a past campaign, giving it new life as a data-driven video.
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Creating Personalized Videos for your users doesn’t end with their name. Personalize beyond the first frame.
Creating Personalized Videos for your users doesn’t end with their name in the video’s first frame. That’s great, but our videos take personalization much further. With Idomoo, it’s possible to create a unique video story for every person you want to reach.
Use our automated process to generate videos that are completely relevant to your viewers from the opening scene to the end. We make it easy for you to connect with your CRM to include customer data throughout your videos, just like you were having a 1:1 conversation with each customer.
Get Started With Personalized Video
Your audience wants to hear from you. With Personalized Video, you can exceed their expectations and support your bottom line, both through sales in the short term and loyalty that drives long-term ROI.
Ready to learn more about our Personalized Video solution? Hit the button below to get in touch. We’ll gladly set up a demo and walk you through how you can use Personalized Video to connect with your customers.
