Plenty of AI video generators promise speed. Lucas does that too (he’s built on the same platform that can render millions of Personalized Videos in 100x real time). But he also offers something more: a new standard in corporate-friendly AI video. Where other tools deliver a generic output, Lucas prioritizes brand integrity, security and compliance, giving enterprises full brand governance without sacrificing the speed and scale of AI automation.
Designed for how global orgs work, Lucas brings structure to the ad hoc nature of AI video creation. Every step — from concept to distribution — follows a transparent, auditable workflow built to enterprise standards. Whether a marketeer is creating a quick explainer or the L&D team is putting together a full suite of training videos, you can rest assured that each video will be accurate and on brand.
This is one reason Lucas AI Video Creator isn’t like any other AI video tool on the market. Below, we’ll take you behind the scenes of how he does it: a full-funnel production process that scales quality, on-brand storytelling across teams and use cases.
Here’s a quick look behind the scenes of throughout the production cycle.
Pre-Production
Going more in-depth, here’s how that looks during pre-production. This step is where ideas take shape and creative decisions set the tone for everything that follows.
It’s all about strategy and setup here — defining the concept, identifying key messages and planning how they’ll come to life on screen. In a traditional studio, this is where a creative director, scriptwriter, and storyboard artist would collaborate to build the foundation of the story.
Lucas handles this process automatically, drawing from your prompt. That prompt can be anything:
- Text
- A webpage
- Documents
And so on.
Fun fact: Consumers are 2x as likely to want a brand to send them an AI video automatically generated from a doc than a doc themselves.
How It Works
You start by uploading your brand assets — everything from logos and color palettes to existing video clips and photos. You only need to do this step once when you’re getting set up with Lucas.
Lucas then tags and organizes them in his built-in CMS so every visual element is instantly searchable and reusable for future videos. He analyzes past scripts and communications to learn your tone of voice, preferred phrasing and even specific word choices. If you call your users “guests” instead of “customers,” Lucas knows that from day one.
Watch how this Enterprise AI Video perfectly captures the brand’s warm and welcoming tone of voice.
Our AI can also connect securely to your enterprise knowledge base or CRM, giving it access to verified, brand-approved information. That means your videos reflect accurate, up-to-date data without the risk of AI hallucinations or factual errors. You’ll sometimes hear this called retrieval-augmented generation or RAG.
Under the hood, this stage is powered by Anthropic’s Claude Sonnet 4.5 for script generation, Amazon Q and AWS Bedrock for managing internal knowledge and ensuring data privacy and optional Getty Images integration for brands that prefer using licensed visuals over gen AI. Lucas is smart enough to select the most relevant Getty assets for each scene, matching not only the theme but the style and compliance standards of the brand.
Why It Matters
Most AI video tools start with a prompt and end with a generic output. Lucas is different. He learns your brand the way a creative team would — deeply and contextually — so the video he makes feels like it came from your in-house studio (even if you don’t have an in-house studio).
We do this in a way no other AI video generator does. It goes beyond the brand kit. Beyond fonts, colors and logos.
This isn’t just about style. It’s about reliability. When your company operates at enterprise scale, you can’t afford to spend hours rewriting AI scripts or manually correcting tone and terminology. Lucas learns your brand language and styles from the start, connecting directly to your verified knowledge systems and ensuring that every line, image and scene reflects who you are as a brand.
The result is a foundation you can actually build on, not a first draft you have to fix.
Production
Here’s where the story moves from plan to production — the “lights, camera, action” phase. You won’t need a camera though (unless you want to capture your own footage, which Lucas can work with too).
In traditional filmmaking, this stage involves directors, producers, camera operators, lighting crews and actors to turn the concept into something tangible. Do you hear those dollar signs adding up? In the language of video scripts, you can mentally insert a ka-ching sound effect here.
Lucas mirrors that same process, minus the film set, by orchestrating a series of advanced AI models, each trained to handle a specific creative task.
How It Works
Lucas selects or generates images and video footage that follow your brand’s visual guidelines down to the smallest detail, whether that’s the way your logo animates or the color palette used for specific scenes.
The built-in text-to-speech engine can learn how to pronounce your product names and acronyms, and you can limit narrators to specific brand-approved voices if you’d like. Lucas even gives you control over avatars, letting you choose where and when to add them, avoiding the repetitive “talking head” style common in many AI-generated videos.
Of course, Lucas can make all these creative decisions for you. It’s up to you how much you want to control.
Under the hood, Lucas draws on a best-of-breed tech stack:
- HeyGen for text-to-video and image-to-video avatar generation
- 11Labs for natural-sounding voice synthesis and cloning
- AI-based motion, lip-sync, and animation models from Runway, Veo3, and Sora
- And of course, Idomoo’s own proprietary models, trained on your brand’s design and language
By combining top-tier tech with our custom-built AI, Lucas ensures every frame looks and feels uniquely yours.
Why It Matters
The enterprise video market is full of tools that promise speed but sacrifice quality. Many generate something that looks more like a PowerPoint presentation than a polished, cinematic story.
Lucas is different. He produces videos that meet professional production standards — the kind that look like they came from a world-class studio. That’s a game-changer for global brands that need thousands of videos per month, all visually aligned with corporate identity and tone.
And because Lucas continuously updates his workflow to integrate the newest and most capable AI tools, you’re always working with the best technology available, without having to manage a dozen separate tools or plugins yourself.
Post-Production
If pre-production is planning and production is creation, post-production is refinement — the polish that transforms content into a final masterpiece.
In a studio, this is where editors and motion designers take over, cutting footage, adding transitions, designing graphics, and balancing sound. Lucas automates all of this, bringing the same level of creative precision and visual quality you’d expect from professional software like Adobe After Effects.
How It Works
At the heart of this stage is Idomoo’s patented rendering engine, capable of generating high-quality videos in real time — even at massive scale. It can create millions of Personalized Videos per hour, up to 100x faster than real time, all while maintaining studio-level quality. And yes, your AI videos can be personalized too. Here’s one example of that we recently did for a client.
We also have our proprietary Scene Builder, a tool that lets Adobe After Effects artists build custom, brand-approved scenes. These act as creative building blocks Lucas can reuse across videos, ensuring every piece of content adheres to your brand guidelines, while still leaving room for dynamic versioning and personalization.
Why It Matters
We’ve found post-production is where most AI video tools fall short. They rely on shortcut techniques like stitching together clips or converting HTML animations into video. The result feels static, flat and clearly automated.
Lucas takes a different approach. He doesn’t approximate professional editing — it recreates it. The combination of scalable rendering, editable AI-generated layers and professional creative tools means you get videos that not only look premium but are also endlessly adaptable.
That flexibility matters in the real world. Whether you’re producing thousands (or even millions) of customer onboarding videos, product explainers or employee training videos, Lucas ensures each one feels handcrafted, even when it’s fully automated.
A Corporate-Friendly Approach to AI Video
For enterprise brands, video isn’t only a marketing or advertising tool. It’s a cornerstone for how you communicate — internally, externally, across regions and audiences. But scaling that kind of creative output without sacrificing quality has always been a challenge.
Lucas solves that. Everything’s built in — the logic, the branding, the creative control — so you get a corporate-friendly video workflow that works like your own studio, just faster.
The finished videos match your visual identity, your voice, your style. They’re creative, dynamic and always on brand.
Our platform is also ISO 42001 certified, the world’s first global standard for AI governance and security. And it’s made for non-experts, so marketing, sales and other teams can create pro-level videos without design or technical skills.
That’s the real power behind Lucas. He takes the best of human creativity and pairs it with the precision and speed of AI.
Want to chat? We’d love to walk you through a demo.
