FEATURED ARTICLE
How AI Video Avatars Add a Human Touch
If you’ve spent any time around AI lately, you’ve probably encountered an avatar. Learn how to use these virtual presenters strategically in videos.
Cracking the Code: HR Communications – Part 1
Using Personalized Video to guide employee experiences and improve company culture
Big Companies, Small Touches. How do you build a “workplace culture” when there is no longer a singular, “workplace?” How do you plan an employee engagement strategy when the “new normal” continuously changes every stage of the employee lifecycle? How does a large organization keep communications feeling personal? How do
American Airlines “Checks In” to Offer Hope During COVID-19
Virtually every industry is suffering – directly or indirectly – over the worldwide shut-down caused by the novel Coronavirus. And of course, the airline industry is perhaps one of the hardest hit: In April 2020, global passenger capacity was down by a crippling 91%; the International Civil Aviation Organization (ICAO)
Streamlining Mortgage Forbearance Communications
Today, over 6% of all mortgages are in forbearance. That’s up from only 0.25% at the beginning of March.12 An astronomical increase such as this has the potential to lead to astronomical problems, such as potentially devastating consequences for borrowers who don’t fully understand their forbearance repayment options.
The Leading Cause of Customer Churn, And How to Avoid It
It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).
See How Orangetheory Fitness, Publicis Sapient and Idomoo Delivered a 1-2 Punch to Wow Customers
Fact: 1 out of 3 people cancel their gym memberships every year. New trends and competition are constantly emerging, challenging brands like Orangetheory Fitness to keep current members motivated to book more classes.
How Delta Wowed Travelers With a Shareable Personalized Video
Everyone loves a loyalty program. That promise of a little extra for nothing must be why the average American household has over 15 loyalty club memberships. But that number doesn’t tell the whole story. In reality, the average consumer may only actively engage with a handful of those clubs. The
Learnings in Player Engagement from Fortnite’s Epic Success
The global gaming market is now worth over $150 Billion, with Fortnite emerging as one of the most successful franchises in the space, having recently reached a staggering player count of 250 MM. Much has been written about the secrets to Fortnite’s success: it’s fun and creative twist on the
Co-op Insurance Uses Personalized Video To Increase Customer Engagement
Co-op Insurance wants to make car insurance easier to understand, and they’re doing it with Idomoo Personalized Video. Auto insurance, like many types of insurance, is notoriously complex for the average customer to grasp. There are premiums and deductibles, claims and exclusions, and a whole host of coverage options. The
Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS
Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point
How Adidas Used Personalized Video To Connect with Boston Marathon Runners
Sometimes it’s hard to stand out in a crowd. So where do you put the spotlight when you want people to pay attention? That’s easy: on them. Here’s the story. As one of the main sponsors of the Boston Marathon, adidas was looking for a way to create a more
Helping Mercer Engage Employees
Ask most people about their pensions and their eyes glaze over. It’s all too complicated, you hear them say, for somebody who isn’t a pro… And this is despite 90% of employees ranking pensions as one of their most important benefits. But pensions are complex, driving engagement levels as low
Woolworths’ Personalized Video Campaign: 90% Completion Rate, Increased Interaction with Employee Share Program
Woolworths, a major Australian retail company with more than 1000 stores throughout Australia and New Zealand, launched a Personalized Video campaign using Idomoo’s PVaaSTM platform.
What Is the Ideal Video Length? Video Ads and More
This year, YouTube looks to make more than $30 billion in video advertising revenue while brands are projected to spend $55 billion on digital video advertisements.
How Cisco Used Personalized Video to Recruit Over 700 Impassioned Brand Advocates
It’s not an uncommon problem for B2B companies to face: a lack of customers who can be called upon for references, speaking opportunities, case studies and other important marketing resources. For Christina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, this frustration was manifested in a limited pool of only
7 Signs You Are a Creative Advertising Expert
This post could boil down to one simple statement: “I wish I’d thought of that.” Only a creative advertising expert is able to make everyone feel like they should have – even could have – had that idea. In marketing, great ideas aren’t inaccessible and they aren’t isolating. They’re extremely