FEATURED ARTICLE
The Ultimate Guide to Personalized Video
From cutting service calls over 70% to lifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses.
What Is the Ideal Video Length? Video Ads and More
This year, YouTube looks to make more than $30 billion in video advertising revenue while brands are projected to spend $55 billion on digital video advertisements.
How Cisco Used Personalized Video to Recruit Over 700 Impassioned Brand Advocates
It’s not an uncommon problem for B2B companies to face: a lack of customers who can be called upon for references, speaking opportunities, case studies and other important marketing resources. For Christina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, this frustration was manifested in a limited pool of only
7 Signs You Are a Creative Advertising Expert
This post could boil down to one simple statement: “I wish I’d thought of that.” Only a creative advertising expert is able to make everyone feel like they should have – even could have – had that idea. In marketing, great ideas aren’t inaccessible and they aren’t isolating. They’re extremely
4 Ted Talks That Everyone in the Creative Industry Should Watch
It’s all too easy to lose track of time once you go down the TED Talk rabbit hole. The 15-20 minute video bites of wisdom shared by industry leaders, researchers, experts and authors are all but irresistible. They’re visually engaging, frequently funny and always interesting.
Why Data-Driven Marketing Can Be Your Crystal Ball
So you’ve come up with an incredible marketing campaign. You love it, your team loves it, everyone’s feeling good. But will your customers love it? If you’re not using customer data to make informed marketing decisions, you really won’t know until after deployment. And at that point, any feedback you
Monarch Holidays Personalized Video Campaign Powered by Idomoo Wins Platinum and Gold at The 2017 Travel Marketing Awards
Creative agency WDMP has won again for their Personalized Video campaign for Monarch Holidays! This time, they were recognized at the 2017 Travel Marketing Awards, winning Platinum in the category of Most Innovative Marketing and Gold in the category of Best Email Campaign. It’s worth noting that at this year’s
The One Marketing Automation Hack That Deserves Your Attention
What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions. Ideally it’s implemented not just as a time-saver, but so that brands can deliver intelligently designed, personalized experiences
Will Personalized Marketing Ever Rule the Marketing Industry?
In today’s marketplace, customer engagement, loyalty and satisfaction rely upon personalization.
Utilities Providers: Improve Your Customer Engagement
A whopping 66% of customers have not digitally engaged with their utilities provider in the past year. 41% of respondents say this is because they feel the digital experience offered by their utilities provider is downright difficult compared to other industries.
Cadbury Launches Personalized Videos for New Market and Product Line
Cadbury, a Mondeléz International Inc. brand, is the second largest confectionery brand in the world, operating in more than 50 countries worldwide. They’re well known for their clever and creative marketing and advertising campaigns. But they might have outdone themselves this time.
Why Video Changes the Game for Customer Acquisition
You’re more apt to do business with someone you’ve got a good feeling about as opposed to someone for whom you have no feelings at all, right? Effective acquisition is all about creating a positive, familiar relationship with customers before they’re actually customers.
How Monarch Holidays Used Personalized Video to Engage Customers
When Monarch Holidays acquired Cosmos Holidays earlier this year, they wanted Cosmos’ customers to know that the shift would not affect the high level of customer service they were used to.
Personalized Pension Video Campaign Shows Savers Their ‘Future Self’
What would make people save more for retirement? To put money away for the future, savers need to give up something today.
Drum Roll Please… Idomoo, Barclays and Rapp Win the Drum Award
Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the customer with