The Problem
“Can you read minds?”
Ask most call centre professionals and the answer is, “Sort of.”
Call centre employees are asked the same questions day-after-day, and call-after-call. So much so, that you wonder, “Well, why can’t a well-designed website FAQ solve the problem?”
FAQs certainly help, but problems remain:
A. It’s not personalised: FAQs do not help that customer understand their unique data. Nor can they give truly personalised advice & assistance.
B. It’s not digestible: Few people enjoy reading big blocks of explainer text.
So, how do you solve the problem?
- Digestibility: Simply put, don’t ask people to read a lot. This is where video comes into play. Show, don’t tell.
- Visual metaphors: Humans are visual learners. A picture truly is worth a thousand words. Well designed visual metaphors communicate ideas in seconds that words fail to communicate in hours.
- Personalisation: Video can no longer be one-size-fits-all. Users don’t want abstract data- they want to understand their data, and more importantly, how it impacts them.
- Interactivity: We don’t need to guess what our customers want when we can just ask them. Interactive video lets users pick what they want to learn about. Gamifying the experience makes it fun and puts customers in control (and who doesn’t like control?)
Putting it all together:
How do we do it?
Idomoo is the pioneer and industry leader in data-driven Personalised Video. Each user watches a Personalised Video that is uniquely populated with their own data. It’s not a video, it’s their video.
Their name, dates, policies, numbers, services, etc. are tailor-made for each individual viewer.
Each person sees only the scenes that are relevant – and nothing else.
Interactivity takes it to the next level. When data isn’t available, we ask the users what they want.
It’s like an interactive “video call centre” with all of the personalised data and none of the wait time.
Results:
- 89% of viewers rank their Personalised Video positively*
- 24% increase in advice ranking amongst those that watched a Personalised Video*
- 7% reduction in total call volume & additional reductions in call duration**
- 21% reduction in Negative Calls to Care Centre***
What are the benefits?
- Support costs go down.
- Customer satisfaction goes up.
- Everybody wins.
