Related posts: video innovation

The Benefits of Video Marketing: Why Your Business Needs It

The Benefits of Video Marketing: Here’s Why It Works

There’s no denying it: Video is one of the hottest topics on the web. From short videos to product demos to webinars, videos are in demand among all demographics. Gen Z, for instance, loves TikTok. Not only is it their top platform for watching short-form video, but they’re even relying

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Top Video Metrics To Measure Success

Top Video Metrics To Measure Success (With Brand Examples)

A successful video marketing strategy has several working parts — paying attention to the biggest trends, identifying key opportunities to upsell and making the most of your creative, to name a few. But before you can begin any of these steps, you need to know what your strategy is trying

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How Next Gen Video Is Redefining What Video Means

How Next Gen Video Is Redefining What Video Means

Next-gen phones. Next-gen wearables. Next-gen banking. It seems like next generation tech terms are everywhere these days. And at the rate technology is evolving, especially with the advent of generative AI, that’s not surprising. Next Gen Video is one of those “new” technologies. But what does it mean, and more

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The Shift To First-Party Data: Why It Matters and What To Do Now

The Shift To First-Party Data: Why It Matters and What To Do Now

Despite the marketing and ad experts (and 90,000 Google search results) proclaiming “third-party data is dead,” we wouldn’t go quite that far. Third-party data still helps enrich your overall understanding of individual consumers. But there’s a definite industry shift toward gathering and leveraging first-party data — and doing it effectively.

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Introducing-Lucas-AI-video-creator-from-Idomoo_thumbnail

Meet Lucas: The World’s First AI Video Creator

As artificial intelligence tools flood the internet, more than a few have cropped up to help with the video production process. They cover everything from AI audio denoisers to talking AI avatars. But there’s only one service that makes a complete video in minutes based on nothing more than a

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How AI Is Revolutionizing Enterprise Video Production

How AI Is Revolutionizing Enterprise Video Production

When you think about corporate video production, you might picture a lengthy, expensive process involving teams of videographers, editors and creative directors. But today, artificial intelligence is flipping the script. Enterprise video production with AI technology is faster, more scalable and often more cost-effective than traditional methods. For organizations looking

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Top 3 Personalization Trends

Top 3 Personalization Trends To Watch in 2025

The demand for personalization shows no signs of slowing down. According to Deloitte, the number of brands incorporating personalization as a core experience strategy has gone up by 50% since 2022. But personalization isn’t just growing — it’s evolving. We’re seeing noticeable differences in how personalization is delivered and expected

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