For retailers, the store has always been one of the most powerful places to connect with customers. It’s where discovery happens, decisions are made and brands have a rare moment of full attention. But while digital channels have become smarter, faster and deeply personalized, in-store screens have largely remained static,
Been shopping online recently? Maybe you’re one of the 69% of people who shop at work (I won’t tell if you won’t). Or maybe you’re just browsing and then suddenly your Amazon cart is full. One thing’s certain: You’ve probably noticed that the experience is a whole lot different than
Gamification might sound like another one of those marketing catchphrases of the moment, but behind the hype is a legitimate trend that’s driving loyalty and sales. And it’s only growing in popularity. Turning something into a game to encourage the right behavior is nothing new. Chances are if you think
Imagine this scenario. You have a webpage with lots of great information that you’d like your customer to know about. But that’s part of the problem — there’s lots of info there. Wouldn’t it be great if you could wave a magic wand and instantly turn that webpage into a
Hyper-personalization is changing retail. But how? Picture this: You log into your favorite online grocery store, and it instantly knows what you need. It suggests recipes based on your diet and usual purchases, highlights sales on your favorite products and even recommends new items you’ll love. At checkout, your preferred
Let’s face it — running an ecommerce business is difficult. From differentiating yourself from the competition to marketing operations to selling and shipping, there’s a lot to think about. One tool that more and more business owners are employing to set themselves apart and grow their ecommerce operations is AI
It’s no secret that personalization is a huge part of the modern retail landscape. Personalization products contribute to a great customer experience. One study reveals that 9 out of 10 marketers now use personalization solutions to provide better shopping experiences. Despite the fact everyone knows the importance of personalization, many
Ecommerce is a booming industry. Reports show ecommerce’s market share has grown from 13.8% in 2019 to an estimated 21% in 2021. But with growth comes new challenges, like an increase in competing retailers. How do you stand out from the competition?
Woolworths, a major Australian retail company with more than 1000 stores throughout Australia and New Zealand, launched a Personalized Video campaign using Idomoo’s PVaaSTM platform.
Cadbury, a Mondeléz International Inc. brand, is the second largest confectionery brand in the world, operating in more than 50 countries worldwide. They’re well known for their clever and creative marketing and advertising campaigns. But they might have outdone themselves this time.
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