When it comes to patient care, what happens outside the doctor’s office matters just as much as what happens inside it. From following post-op care instructions to navigating chronic conditions, patients are expected to take an active role in their health, but they’re not always equipped or motivated to do
When a patient is going through the healthcare process, the last thing they want to feel like is a number. Unfortunately, that’s often what ends up happening, but it doesn’t have to be that way. Healthcare stakeholders across the spectrum — providers, payors, and medical device, wellness and pharmaceutical organizations
In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. According to our State of Video Technology report, 83% of consumers say they want more videos from brands, with 82% of those who have received video saying they enjoy the content. Better yet,
Personalization is no longer an option when it comes to customer communications. Recent research has revealed that an overwhelming 82% of customers cite personalized experiences as a key driver in their brand choices. And this trend holds particular significance in an industry like health and wellness, where every person’s journey
In today’s world, healthcare demands a tailored experience. No longer satisfied with a one-size-fits-all approach, patients want every aspect of their healthcare journey — from communications to services — to be aligned with their specific needs and preferences. In response, healthcare organizations have turned to personalization, an approach that, according
When it comes to healthcare-related communication, nothing is as important as clarity. People need to pay attention to and understand their treatment and next steps to take ownership of their care plan. That’s where Personalized and Interactive Video comes in. Data-driven video enhances patient communications with a more effective approach
A version of this article appeared on Customer Experience Magazine. You can read it here. Two years into the pandemic, healthcare providers are entering a different era, one that’s earned the nickname “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about nursing
A shortage of nurses has always been a looming issue for healthcare providers. In the wake of COVID-19, though, what was once a threat is now a crisis.
The onset of COVID has exposed several cracks in our healthcare system. And if that’s not enough, patient satisfaction in the healthcare space ranks among the lowest when comparing high-income countries. It’s prompted healthcare delivery systems to find new ways to drive engagement. But is something missing?
In today’s digital world, it’s only a bit of an exaggeration to say that there’s an app for everything. When the pandemic hit and health became a top-of-mind priority, it came as no surprise that most of us — now stuck inside — turned to apps. The number of wellness
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