Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always
You know what’s really fun? Pretending like you work in a perfect organisation that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what’s slightly less fun? Realising that all the pretending in the world won’t turn that dream into
It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV).
If you’re looking to improve your customer retention, start with increasing your customer engagement. We’ve talked about it before: engagement makes up a huge piece of the retention puzzle. Engaged customers make purchases 90% more frequently, they spend 60% more transaction and they are 5X more likely to indicate that
Would anyone be offended if we said insurance isn’t always the most exciting conversation topic? Insurance is an important – frequently essential – part of life, but that doesn’t help the fact that many people would choose visiting their dentist over understanding pages upon pages of their policy details.
As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalise your messages. We’ve even talked about it before, right here in this blog!
According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs. traditional paid advertising.
As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign.
What would make people save more for retirement? To put money away for the future, savers need to give up something today.
200 Million Years of Visual Communication Over the past 200 million years most of the information humans received has been visual. We’re very familiar and good at visual communication. Within 30 seconds for example, I can usually identify whether I’m in a fight-or-flight situation. How? By the people in it –
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