Communicating with residents in the City of the Future

Communicating with residents in the City of the Future

The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment from services rendered during election periods.

Fifty-six of the country’s 100 largest cities are holding municipal elections (mayor and city council) in 2015. The need to establish efficient communication methods with the residents is an ongoing imperative throughout the governing term, so even if your city is not electing a mayor this year, the following observations remain relevant.

“Smart City” and “City of the Future” initiatives are a global trend to improve municipal services and drive resident satisfaction. The question we will address here is what are the most modern and effective communication methods for the city and its mayor to convey the new services and their associated benefits to residents.

The Shift to Megacities

Thomas Friedman, in his book “Hot, Flat and Crowded” notes that in 1800, London was the world’s largest city with one million residents. By 1960, there were 111 cities with more than one million residents. By 1995 there were 280, and today there are over 300, according to UN Population Fund statistics. The number of megacities (with ten million or more inhabitants) in the world has climbed from 5 in 1975 to 14 in 1995 and is expected to reach 26 cities by 2015, according to the UN. The bigger a city is, the more powerful it becomes in terms of available resources and investments required to become a “Smart City”, but also the more challenging the communication between city and resident becomes.

“Smart City” defined

Smart cities use information and communication technologies (ICT) to be more intelligent and efficient in the use of resources, resulting in improved service delivery, personal security, quality of life, education, and economic growth, while reducing environmental footprint and enabling a sustainable low-carbon economy.

Communicating the Benefits of a “Smart City”

In order to maximise the benefits of “Smart City” investments and make sure the residents take advantage of the new and modern services, the city must find new communication methods that can convey these benefits in the most effective manner. Ultimately, the mayor would like to tell each resident in a face to face conversation how the new services and projects underway will make his or her life better. But how can this be achieved?

Personalised Communication

Imagine the mayor could tell each resident, individually, how the city has improved its services to improve his well-being, explain about new security measures in his neighborhood such as video surveillance systems and street lights, new community services that he and his family could benefit from, new job opportunities if he is unemployed, or compare his utility bills to the neighborhood average, and suggest ways to reduce them. Such personal communications, if it were possible, could ensure that the huge investments in “Smart City” projects and their associated benefits could reach the target audience – the residents.

The ubiquitous access to digital media through smartphones, tablets and personal computers, along with an innovative cloud based personalised video solution from Idomoo, makes this vision a reality.

Idomoo Personalised Video solution

Idomoo provides simple, scalable, secure and reliable mass video production that is automatically produced and personalised with each customer’s information and/or relevant offers. Idomoo VaaS™ (Video as a Service) runs on Amazon cloud and mass-production is fully automated, requiring no human involvement. The engine generates a unique link per video, which the individual customer views from their home PC, mobile device, on the corporate website, or elsewhere.

Summary

Personalised video communication is an effective method for mayors to personally approach their residents in a compelling manner during the period of their governance, in order to convey municipal messages, initiatives and new services, resulting in enhanced resident satisfaction. This type of communication is important before, during and after the completion of the “Smart City” initiatives and will soon become the most common method of interaction in the “City of the Future”.

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Subscribe to Our Newsletter

Email * Enter Email

Explore More Content

Related Articles

Best Travel Marketing Examples From 12 Top Brands

Best Travel Marketing Examples From 12 Leading Brands

In an industry as dynamic and visually driven as travel, standing out from the crowd with exceptional marketing has never been more crucial. According to Expedia, travelers consume an average of 303 minutes of travel content before booking. Additionally, nearly 1 in 5 are influenced by advertising to book a trip, with beautiful images, promotions and interesting experiences being the most impactful elements. These numbers underscore the pivotal role marketing plays in shaping travel decisions. But with so much competition, how do you make your brand shine through? Today’s travelers aren’t just looking for a place to go — they’re seeking an experience, a feeling and a story to tell. The best travel marketing campaigns not only visually transport their audience but also resonate on a personal level, forging a deep connection with their audience. In this blog, we’ll explore how some of the leading brands in the travel industry

Read More
Interactive Video Makers: What You Need To Know

Interactive Video Makers: What You Need To Know

With the rise of on-demand content and personalized algorithms, many of us have grown used to having the reins when it comes to what we watch. Passive consumption is slowly becoming a thing of the past; we crave interaction, personalization and relevance. For brands, this has made capturing and keeping their audience’s attention a challenge. Enter interactive content, which puts the power in the viewer’s hands and encourages customer engagement and retention. But where do you start? How can you make Interactive Videos? Here’s what you need to know. What Are Interactive Videos? What sets Interactive Video content apart is how they turn what’s typically a passive experience into a two-way street of communication. You can click, choose and play around with the content as it unfolds, with the video dynamically changing in real time based on your interactions. There are all kinds of interactive elements you can add to

Read More
8 Ways Personalised Video Is Easier Than Ever for Brands

8 Ways Personalised Video Is Easier Than Ever for Brands

In the world of digital marketing, staying ahead of the curve requires brands to successfully engage and captivate their target audience to make a lasting impact. And Personalized Video has emerged as a powerful tool to do so. Video is more in demand than ever — 83% of people say they want more video content from brands. And personalization for modern consumers is non-negotiable. Over 70% of today’s consumers expect companies to deliver personalized interactions. In our annual market study, we found that Gen Z is the most willing (at 81%) to trade their personal data for personalization. Personalized Video brings together both of these digital marketing powerhouses: video and personalization. It positions you to connect with your audience on a deeper level so you can deliver messages that align with their unique needs and speaks to them as an individual in a way that’s engaging and human. But isn’t

Read More

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalised Video can do for you.