Related posts: self-serve

Why Your Business Needs Interactive Video (With Examples)

Why Your Business Needs Interactive Video (With Examples)

Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme

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How The Industry Is Embracing Personalized Video

Higher Ed: How The Industry Is Embracing Personalized Video

A version of this article appeared on Yahoo. You can read it here. To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top universities,

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Customer Onboarding

Customer Onboarding: Best Practices for Your Business

A positive customer onboarding process can instill confidence in your customers to stick with your brand. A negative experience, on the other hand, can quickly turn them away to your competition. Over 60% of consumers consider a company’s onboarding process in their purchasing decision, and close to 9 out of

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Lewis University

Idomoo and Lewis University Win Gold in dotCOMM Awards

Our Personalized Video campaign with Lewis University was a huge success — just ask the experts. The data-driven campaign earned gold in this year’s dotCOMM Awards under the category Video: Educational Institution. It consisted of short videos personalized to every viewer’s relevant financial aid awards, addressing one of the most

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How Video Is Driving

How Video Is Driving The Future of Customer Communications

Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly

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