When it comes to effective video marketing, it can be tempting to get caught up in view counts. But let’s be real — views alone don’t move the needle. You want your audience to do more than just watch. You want them to take action. And what better way to
Next-gen phones. Next-gen wearables. Next-gen banking. It seems like next generation tech terms are everywhere these days. And at the rate technology is evolving, especially with the advent of generative AI, that’s not surprising. Next Gen Video is one of those “new” technologies. But what does it mean, and more
We’re often included in vendor reports by analysts covering “the best enterprise video platform.” It happened as recently as this year. In one report, I remember we were named a market leader in the industry alongside the likes of Brightcove, Vimeo and Kaltura. Great company to keep, but we don’t
Personalization has become an inescapable marketing buzzword. It seems that everywhere you turn, someone is talking about personalized experiences, personalized ads, personalized communications and so on. But while personalization is powerful on its own, it’s even more effective when combined with video — that is, Personalized Video. Cutting-edge software allows
The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers spend more with their bank, cost less to serve and are more likely to recommend the bank to friends and family, according to Bain & Company. But in an era where customer expectations are
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a
It’s undeniable that video is an important tool for online marketing: It humanizes your brand, boosts engagement and brings customers closer to your brand message. A well-crafted video marketing strategy can also increase conversions and sales for ecommerce sites, helping them showcase their products and tell their brand stories. Because
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly
According to an Ericsson survey, it takes smartphone users 4.1 days to successfully complete an interaction with a service provider, on average. And this has a massive impact on satisfaction levels — the number of satisfied customers decreases by nearly 30% after more than 1 day of trying to resolve
The way we create and consume content is constantly changing. Now, video takes precedence in digital marketing, but for most professionals, that’s no surprise. Interactive Video, on the other hand, is yet another layer in the engagement onion. The enhanced functionality keeps viewers more engaged and allows them to be
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