Personalization is no longer an option when it comes to customer communications. Recent research has revealed that an overwhelming 82% of customers cite personalized experiences as a key driver in their brand choices. And this trend holds particular significance in an industry like health and wellness, where every person’s journey
More and more, companies are looking to use digital video advertising to reach their target audiences, but with so much competition in the market, it’s tough to stand out. The goal is clearly to make the content more engaging — but how? That’s where interactivity comes in. Interactive Video ads
It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action are less
Things are heating up for the gaming industry. A recent report from Mordor Intelligence found that video gaming trends have seen a massive surge in players and revenue recently, spurred by advanced technology adoption around the world and more time spent at home due to pandemic concerns.
The world of marketing is no stranger to data. From demographics to consumer behavior, facts and figures about customers are the backbone behind efforts to create the best products, campaigns and more.
This year, YouTube looks to make more than $30 billion in video advertising revenue while brands are projected to spend $55 billion on digital video advertisements.
This post could boil down to one simple statement: “I wish I’d thought of that.” Only a creative advertising expert is able to make everyone feel like they should have – even could have – had that idea. In marketing, great ideas aren’t inaccessible and they aren’t isolating. They’re extremely
You’re more apt to do business with someone you’ve got a good feeling about as opposed to someone for whom you have no feelings at all, right? Effective acquisition is all about creating a positive, familiar relationship with customers before they’re actually customers.
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