Retention Solution
The Best CX Tool for
Churn Prevention
The Cost of Customer Churn
Churn can be an alarming hidden cost of business. While new customers cost more to acquire, loyal customers are 5x more likely to purchase from you again. Stay in touch — personally — throughout the customer journey to boost brand love and slash churn rates.
How Idomoo Helps With Churn Prevention
Retention Results
Next Generation Video supports churn prevention by connecting with customers when they’re most likely to leave. Take a look at a few of our clients’ results.Create Your Own Personalized Video
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What Customers Are Saying
Director of Customer Relationships
Financial Times
Marketing Manager, Recurring Gifts
Plan International
Client Services Manager
Signal
Director of Growth
Plarium
Retention Marketing Manager
WW (formerly Weight Watchers)
Retention Case Study
How Zurich Cuts Churn With
Personalized Video
Related Articles
Here’s What You Need To Know About Customer Retention
Sometimes it seems like customers hit “eject” on their relationship with you, and there’s no reason for it. Sure, some churn is inevitable, but when customers are leaving, it’s important to understand why and what you can do about it. It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. But first, let’s dig into what customer retention is and why it’s so important. Then we’ll share some key strategies for you to boost client retention long-term. So for anyone wondering what customer retention is and what you can do about it, consider this your official primer. Defining Customer Retention Let’s start at the beginning. What is a good, simple customer retention definition? I like Shopify’s straightforward definition when they say it’s “the practice of increasing a business’s repeat customer
Why Banking Loyalty Is More Important Than Ever
The value of brand loyalty cannot be overstated — especially in the banking sector. Loyal customers spend more with their bank, cost less to serve and are more likely to recommend the bank to friends and family, according to Bain & Company. But in an era where customer expectations are higher than ever, loyalty is becoming harder to maintain. Customers now demand digital, personalized experiences that make managing their finances easier and more intuitive. And when they don’t get the positive customer experience they expect, they’re not afraid to leave. With the demand for digital banking skyrocketing, many customers are turning to fintech solutions to meet their needs, from tech giants like Google to neobanks like Chime. This new competition is forcing banks to kick their customer retention efforts into high gear. What are the tactics banking services currently use to keep customers? What can they do differently? We dig
How To Embed Video in Email (And Increase Engagement)
Email is a powerful marketing tool. Despite the continued growth and innovation of other channels, email campaigns remain one of the best ways to promote your brand and keep your audience engaged. Can you embed a video in an email? Yes! And what’s more, you absolutely should. When you embed video in email communications, you can tell stories in a much more compelling way than with text and static images. Including videos in email is effective because you can grab the reader’s attention quickly and connect with them on an emotional level to build brand awareness, boost engagement, create leads and generate sales. Not sure how to embed a video in an email campaign? The good news is that it’s pretty straightforward. You don’t need to worry about sending big attachments, and you won’t have to purchase any special software. All you need to do is embed a clickable thumbnail
The Future of Travel Is a Personalized Guest Experience
People are ready to explore. Travel has not only bounced back — it’s thriving. In 2024, international tourism officially returned to pre-pandemic levels, and the demand for travel continues to surge. In fact, travel ranks as the top discretionary expense people are most excited to spend on, ahead of dining out and entertainment. But as the industry moves beyond recovery, the big question looms: What’s next? While overall travel spending is strong, competition is also fierce. Travelers today have more choices than ever, and travel companies need to think about how they can innovate in this space to attract more customers and inspire loyalty in existing ones. Technological innovation has unlocked new possibilities where personalization takes center stage as a tool for customer acquisition and retention. The brands that will see the biggest returns are those that are agile enough to deliver a fully personalized guest experience, from personalized travel
4 Reasons Why You Shouldn’t Ignore the Importance of Customer Retention
Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the mentality of quite a few businesses, and it couldn’t be more wrong. While there may be a short-term gain in acquiring new customers, a model that primarily focuses on converting new versus keeping old customers will lose in the long run. Understanding the importance of customer retention is the first step in building customer brand loyalty, which is to say, establishing a group of people who regularly choose your brand over competitors regardless of price and convenience. A strong marketing strategy should never just be about attracting fresh faces — it needs to also keep customers engaged and satisfied for the long haul. Having this loyal base not only stands to improve your bottom line — after all, it
The Ultimate Guide to Personalized Video
From cutting service calls over 70% to lifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is certainly changing how we connect with individuals, the concept can be a bit confusing at first. Is it just adding someone’s name to a video? What makes it work? How do you launch a campaign? This guide covers all that and more. Ready to dive in? Here’s everything you need to know about Personalized Video. Table of Contents What Is Personalized Video? What Personalized Video Isn’t What Can You Personalize? How To Create a Personalized Video Who Can Personalize? When Should You Use Personalized Video? Using AI To Make Personalized Videos The Idomoo Difference in Personalized Video Marketing Personalized Video FAQs Your Guide and Partner What Is Personalized Video? Picture a video that speaks directly to you —
20 Personalized Video Examples From Top Brands That Will Wow You
In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video. Over 70% of consumers say they only engage with marketing tailored to their interests, making personalization a critical element of effective brand communications. And when you combine it with a dynamic medium that’s entertaining and shareable, you’ve got a tool with amplified power. For some inspiration, we’ve rounded up 20 video personalization examples from a few of today’s top brands. Want more inspiration for your personalization strategy? You can also browse through the dozens of other Personalized Video marketing examples in our gallery. First Up, Your Personalized Video We’ll get to the real list of the top 20 Personalized Video examples below, but first, don’t you want to see it in action? Give it
How To Reduce Customer Churn With Personalization
When something is broken in your business, it can be difficult to come together as a team and identify the root of the problem. In the case of customer churn, however, there’s a strong consensus among industry experts who say that your broader customer experience strategy has a profound impact on your retention rate. According to Gartner, CX drives over 66% of customer loyalty, more than price and product combined. That includes everything from onboarding to customer service. It’s whatever makes your experience unique from your competitors. And as you’ll read below, reducing customer churn requires a customer-centric approach, enriched through personalization and a strong CX. While churn is often overlooked, secretly undercutting your bottom line, if you’re here, you know it’s a problem. We’ll dig into causes and solutions below, leave you with a few next steps for churn prevention and, even better, build a roadmap to strengthen customer
Earning Customer Loyalty Starts With Personalized Marketing
With customers having an abundance of choices at their fingertips, earning their loyalty is essential for any business aiming to thrive. After all, loyal customers are 50% more likely to try new products and spend 31% more than new customers. Securing a loyal customer base not only fuels business growth but also serves as a powerful competitive advantage. Don’t you want customers who not only choose your brand but stay loyal to it, returning again and again? They become your cheerleaders, your ride-or-die fans. Sounds like a dream, doesn’t it? Well, turning that dream into a reality starts with personalized marketing. By putting the customer at the center of their marketing efforts, brands can forge deep and lasting connections that go beyond transactional interactions and build brand loyalty amidst the noise and constant distractions. In this post, we’ll explore the transformative power of personal marketing and how it acts as
The ROI of Personalization – Here’s How It Pays Off
The marketing industry has moved beyond questioning whether or not to personalize. I think we can all unanimously agree that not personalizing your marketing efforts is a pretty serious oversight. The numbers don’t lie. Not only do 71% of consumers now expect companies to deliver personalized interactions but 76% actually get frustrated when it doesn’t happen. Clearly, there’s a major opportunity for brands to rise above the competition by delivering exactly what customers want. With rapidly innovating technology, almost any type of media can be personalized. From homepages to email copy, recommendations to loyalty discounts, sales funnels to Personalized Videos, you can personalize the living daylights out of pretty much anything as long as you have the data and it fits your goals. A lot of you may start to worry when you hear the word “personalization.” It means more work, more hassle and more room to mess up, right?
5 Surprising Ways Video Marketing Can Improve Customer Retention
If you’re looking to improve your customer retention rate, video marketing might just be your secret weapon. We’ve talked about it before. Customer engagement positively impacts ROI, with fully engaged customers more likely to stay loyal and spend more money over time. And here’s where video comes: It’s one of the best tools you can use to build and maintain that engagement. People are drawn to video because it’s dynamic, entertaining and easy to digest, making it the perfect medium to engage your audience. Instead of just telling them why they should stick around, you can use video content to give them a reason to. Think about it this way. If you had to pledge your loyalty to a particular friend, wouldn’t you choose the friend that regularly connects with you? The one who shares exciting updates, offers helpful advice and adds value to your life? The same goes for
What the World Would Be Like Without Marketing Personalization
Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing personalization? For some companies, this is the reality they deliver to people every day. There’s no brand connection, no “thanks for your business” or incentive to come back. Despite 74% of consumers believing brand loyalty is about feeling valued and understood, some brands don’t care about creating relationships with their customers and, in return, their customers look elsewhere for better service. But, of course, this isn’t you. You want to offer your customers a unique, data-driven, individualized brand experience. You want to deliver incredible solutions that make their lives better. It’s why you’re here reading this blog post. It’s why
Gamification in Retail: The Interactive Trend Driving Loyalty and Sales
Gamification might sound like another one of those marketing catchphrases of the moment, but behind the hype is a legitimate trend that’s driving loyalty and sales. And it’s only growing in popularity. Turning something into a game to encourage the right behavior is nothing new. Chances are if you think back to the chore charts and stickers of childhood, you can see how parents and educators have been using games to make everyday tasks appealing for years. Now, brands have perfected the art. From enterprise-level corporations to boutique brick-and-mortars, retailers of all sizes are finding ways to gamify their customer experience to increase engagement and, ultimately, improve sales. Here’s everything you need to know about this method for increasing brand loyalty and revenue. What Is Gamification? Gamification applies game concepts to everyday business activities. It’s the art of creating a set of challenges and rules that an individual must navigate
How To Calculate Retention Rate: A Beginner’s Guide
If you want to evaluate how effective your customer service program is, simply take a look at your customer retention rate. To put it simply, the definition of retention is keeping your customers. More broadly, it includes the actions brands take to reduce customer churn. The retention rate meaning, therefore, is a measure of the effectiveness of those actions. Calculating your retention rate is the quickest, simplest and most accurate way to track how healthy your current customer base is, and it’s a good way to predict future growth. But why should you learn how to calculate customer retention rate when there’s a whole world of new potential customers out there waiting for your next brilliant advertising campaign? Here are some stats that might surprise you. The Value of Retention It can be tempting to focus more on acquiring new customers than keeping your current ones — but there are
Churn Management: How To Prevent Customer Loss
Churn management is an important component of any business. Research shows that it’s 5x-6x more expensive to acquire a new customer than it is to simply retain an old one, underscoring the importance of preventing churn by keeping your current clients happy and engaged. To help your business drive long-term loyalty, we’ll cover how to perform and optimize churn management by analyzing data from past interactions with customers. We’ll also cover various ways that you can use churn management techniques within your organization, including improving customer satisfaction, measuring customer loyalty, identifying problem areas within your business and implementing effective retention strategies. Whether you’re looking to build a loyal customer base or aiming to enhance your retention efforts, this guide will provide you with the tools and knowledge needed to keep your customers coming back. Want to watch instead of read? Check out the overview view below, made in minutes from