Global Telco Leader Drives 3x Upgrades With Personalized Video

Upselling is a great way to increase revenue. But while this strategy can pay off big, it also comes with risks. Offering upgrades or additional services of little value can come across as irrelevant and off-putting.

With the release of the new iPhone, a global telco leader had the perfect opportunity to upsell customers. But to make the upgrade offer exciting (which it was!), they needed to do something different. In this case study, we dig into their solution: personalizing every offer, shared in a dynamic video, to make it exclusive, engaging and actionable.