Adidas Scores 11x Sales With Real-Time Personalized Video

As lead sponsor of the Boston Marathon, adidas wanted something more meaningful than standard race-day swag. Boy, did they hit their mark. They gave every runner a Personalized Video celebrating their achievement — and they did it in record time.

Turning race footage and runner data into a custom highlight reel for each individual was no easy feat, but the payoff was worth it: high engagement, massive social shares, PR coverage and a serious sales uplift (close to 12x).

Download the case case study to see how they pulled it off with our Next Generation Video Platform.