Market Study
Consumer Trends in Digital Communications
This latest research looks at how today’s consumers want to hear from brands and examines trends across demographics.
Collaborating with the international market research firm Arlington Research, we asked 2,000 consumers in the U.S. and U.K. about their communication preferences. The results show a gap between what businesses deliver and what consumers expect.
Key Takeaways
- 52% of respondents still say email is their preferred communications channel.
- High-value consumers are driving the demand for more advanced tech.
- People are 3.5x more likely to prefer video for complex topics like financial or program details.
- 62% of customers want more videos from brands, and most want it personalized.
- Surprisingly, Gen Z and high earners have a lot in common when it comes to digital preferences.
