Video remains one of the most engaging content formats in digital marketing. In fact, when asked how they’d like to learn about a product or a service, 78% of people say they’d prefer to watch a short video as opposed to 9% who’d prefer to read an article. That said,
The democratization of big data means today’s marketers are more equipped with a wealth of information about their customers’ preferences, history and buying habits.
(Continued from Part 1) Culture Effective video drives emotions. A comedy can make us laugh, a tragedy can make us cry. A well-made video has the power to cut to our emotional cores.
Virtually every industry is suffering – directly or indirectly – over the worldwide shut-down caused by the novel Coronavirus. And of course, the airline industry is perhaps one of the hardest hit: In April 2020, global passenger capacity was down by a crippling 91%; the International Civil Aviation Organization (ICAO)
Drip marketing, when done right, can be one seductive communications strategy.
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