Cracking the Code: HR Communications – Part 2
Using Personalized Video to guide employee experiences and improve company culture

HR Communication

(Continued from Part 1)

Culture

Effective video drives emotions.

A comedy can make us laugh, a tragedy can make us cry. A well-made video has the power to cut to our emotional cores.

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. ― Maya Angelou

When making a new video, many creative professionals start with the question, “How do I want my audience to feel?”

Well, how do you want your audience to feel about your company?

Few tools will help you better accomplish that goal than an effective video.

Among those who have left their jobs within 90 days of being hired, 32% cited company culture as the reason.4

Poor culture can kill a workplace. That’s why UBS investment bank used Personalized Video to improve their employee communications. Resulting in a 70% video completion rate, and a staggering 100% of the feedback received was positive.

And, great culture helps a company change the world.

The “wow” moments in our life may be brief when they happen – but their impact is truly lasting.

By using a library of quick “Personalized Video Notes” you can let employees know, “We’re thinking of you and we care.”

  • Happy Birthday
  • Congrats on your new baby
  • Get well soon
  • Etc.

Are examples of quick notes they’ll love (and they’ll love to share on social :).

Company Updates

How do you tell an entire company about a new product or policy change – And yet, still make the messaging relevant to each team & every individual?

Scene selection: Lets you tell each department the messaging that is relevant to their group.

Data can be personalized on the group or individual level.

In one blast: All departments and individuals learn what they need to know – and filter out the information that is not relevant to that individual or group.

Versioning by department & by individual:

Recognition

It’s hard to overstate the importance of positive recognition.

It’s also hard to overstate the impact social media has had on our lives.

People work for money but go the extra mile for recognition

Recognition-oriented Personalized Videos, designed to be shared on social media, allow your employees to feel recognized & celebrated in an immensely public and heart-felt way.

Recognition goes far beyond the individual employee as friends & family are given a chance to share in the celebration.

Employee Recaps

It’s easy to forget all that one has accomplished in a year – or over a career. But, when you add it up and present the data in a compelling way, personalized recap videos empower employees to feel proud of just how much they have accomplished. Furthermore, it helps people share those accomplishments & those warm feelings with others.

Idomoo typically sees an over 80% social-sharing rate for Personalized Videos recapping employee achievements.

Building a strong brand identity as well as helping employees cultivate a sense of pride in the company as well as in themselves.

In conclusion…

Why Video?:

Simply put, people do not want to read. There’s a reason why almost 5 billion videos are watched on YouTube every single day.1

Additionally, humans are visual learners: People retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.2

Why Personalization?

  • 74% of people report feeling frustrated when content is not personalized.3
  • 87% say that personally-relevant content positively influences how they feel about a company.3

Summary

It’s widely known that a company’s most critical asset is its employees. Videos personalized as uniquely as each-and-every recipient watching them, provide a feeling of belonging, recognition, and being valued. Innovating and strengthening a new type of employee experience. One which demonstrates that the employer truly cares about the individual – and in turn, the individual, feels engaged & cares about the company.

Contact us to see why top brands are using Idomoo, and learn more about how we can help you give the personal touch to all your employees.

Thanks for watching.

Idomoo's proven global track record

To find out more about Idomoo’s easy-to-use Personalized Video as a Service Platform (PVaaS™) and how we can help you reach your customers and drive action, contact us below.

Schedule a Call

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
post

Subscribe to Our Newsletter

Explore More Content

Related Articles

Japan Airlines

Japan Airlines Upgrades Its First-Class CX With Idomoo

Japan Airlines is taking the pre-flight experience for its top customers to the next level with Personalized Video. Now, when first-class travelers scan their boarding pass, they get a video made just for them, delivered right in their JAL+ Lounge app. Powered by Idomoo’s Next Generation Video Platform, the videos include real-time flight information so travelers get everything they need to know at a glance. This includes how long it takes to walk to their gate, their anticipated arrival time and more. See one personalized example in the GIF below. Each personalized data point is up-to-the-minute accurate, and delivering this content in a video format makes it engaging and human for a next-level customer experience. What makes these videos different from any other video your airline might send you? Here’s a peek. Real-time video generation: This allows the latest flight information to sync with the video right when the viewer

Read More
5 Reasons Why

5 Reasons Why Your Brand Should Invest in Customer Education

There’s a lot of talk about customer experience these days, and rightfully so. Consumers expect more from brands than ever before, including personalized experiences, brand-relevant content and access to information on demand — all of which requires brands to invest in their customer education strategy. The good news is that many brands are already investing in their customers’ education. But for those that have yet to take the leap into this strategy, here are five reasons why you should. What Is Customer Education? While education and support are similar, they’re not the same. Think about the timing of each approach. Customer support is reactive. When a customer reaches out, the support team is ready to answer and resolve issues. Customer education, on the other hand, is proactive. Your customer success team takes the initiative to teach new customers about your company and products before questions arise. This can look like:

Read More
Clear Communication

Clear Communication in Financial Services: The New Mandate

The FCA is raising the bar for customer care in the financial services landscape. Firms must now adhere to the Consumer Duty: a package of measures that aims to improve customer outcomes with better communication. This new Consumer Duty, recently issued by the U.K.’s Financial Conduct Authority (FCA), mandates that information must be easy for customers to see, rather than buried in paragraphs of text. Jargon must be swapped for easy-to-follow language. With clear, transparent communication, customers will be able to make more informed choices and see improved outcomes, especially critical during a time of financial uncertainty for many. It’s a big deal — a “paradigm shift” regulators are calling it. How these rules are put into practice is up to every firm. But one thing is certain: communication must be digital. Today’s customers are always online, and better communication starts with reaching customers where they are: on their phones,

Read More

Request a Demo

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.