TurboTax Interactive Personalized Video

Let’s be honest: Taxes aren’t usually fun. But as you can see in the video above, TurboTax found a way to make them feel a little more personal.

This video was designed to reengage customers, especially younger ones. It recapped last year’s filing, explained important tax changes, and invited customers to file again — with an interactive CTA at the end so they could get started right away.

Sure enough, it worked! The video drove a 2.5x boost in response from current customers and a 5x boost from churned customers.

The takeaway? When your explainer video is built for the individual, they’re a lot more likely to pay attention.

Want to watch more Interactive Videos? We can do a lot more than CTAs. See some of the options on our Interactive Video page or head to our video gallery and just filter for interactivity.