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Case Study

New York Tech Achieves 50% Yield Rate From Personalized Video

How do you make thousands of admitted students feel like they already belong? New York Tech did it with a video tailored to each one — name, financial aid and more. The payoff was hard to miss: half the students who clicked the CTA put down a deposit, and the university soon welcomed its largest incoming class in more than a decade.

What We Cover

  • How dynamic scenes adapted to fit the individual student
  • The best practices that boosted engagement, from thumbnails to CTAs
  • Campaign results, including completion and conversion rates
  • Why launching a campaign like this is faster than you think
New York Tech Achieves 50% Yield Rate From Personalized Video​

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