Case Study
New York Tech Achieves 50% Yield Rate From Personalized Video
How do you make thousands of admitted students feel like they already belong? New York Tech did it with a video tailored to each one — name, financial aid and more. The payoff was hard to miss: half the students who clicked the CTA put down a deposit, and the university soon welcomed its largest incoming class in more than a decade.
What We Cover
- How dynamic scenes adapted to fit the individual student
- The best practices that boosted engagement, from thumbnails to CTAs
- Campaign results, including completion and conversion rates
- Why launching a campaign like this is faster than you think
