Navy Federal Raises Application Rates With Personalized Video

For many homeowners, home equity can feel abstract. You know your home has value, but what does that look like and how can it help you today? Those are some of the questions Navy Federal Credit Union wanted to answer, but they needed it to be easy to understand and accessible for every member.

By using Idomoo’s Next Generation Video Platform to personalize each video at scale, Navy Federal made financial communication simple, visual and human. And their members responded in a big way.