4 Ways to Leverage Data for Marketing and CRM Personalization
The democratization of big data means today’s marketers are more equipped with a wealth of information about their customers’ preferences, history and buying habits.
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American Airlines “Checks In” to Offer Hope During COVID-19
Virtually every industry is suffering – directly or indirectly – over the worldwide shut-down caused by the novel Coronavirus. And of course, the airline industry is perhaps one of the hardest hit: In April 2020, global passenger capacity was down by a crippling 91%; the International Civil Aviation Organization (ICAO)