We totally understand the desire video service teams feel to bring their video campaigns to the next level. After all, video is such an incredible tool with which to engage viewers – it’s both visually and aurally captivating, and it has the ability to tap into emotional motivators unlike any
This post could boil down to one simple statement: “I wish I’d thought of that.” Only a creative advertising expert is able to make everyone feel like they should have – even could have – had that idea. In marketing, great ideas aren’t inaccessible and they aren’t isolating. They’re extremely
The most effective marketing serves to present a solution, tell a story or achieve some combination of the two. Contrary to what many people might believe, the primary goal of a single marketing campaign shouldn’t be to sell a brand. Selling of the brand comes secondary; it’s a side effect
Video campaigns are incredibly effective communication tools. Consider that 90% of the information humans take in is done visually and remembered 40% more reliably. When both audio and visual senses are stimulated, as is the case with video content, that rate of recall jumps to 68%. Video is also an
Before we explore the meaning of the term Native Personalized Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video
According to AdRoll, 66% of advertisers have said they plan to increase their programmatic ad spend. That same report revealed that more than half of marketers’ budgets are projected to be spent through programmatic, and that 87% of marketers are seeing greater return through programmatic ads vs. traditional paid advertising.
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