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A book-themed birthday video, personalized with previous purchases, was highly acclaimed by recipients, and drove an unprecedented proportion to claim their gift from a physical store.
As part of their loyalty club outreach and to celebrate customer birthdays, Steimatzky sent loyalty club members a custom-created video. Featuring a pop-up storybook theme, the video greeting shows a list of recently-purchased books, then offers the recipient a discount in honor of his/her birthday. The discounts are redeemable, via a printable coupon linked at the end of the video, at any physical Steimatzky branch. The results were striking.