Special Occasion for Retail

Client: Steimatzky

A book-themed birthday video, personalized with previous purchases, was highly acclaimed by recipients, and drove an unprecedented proportion to claim their gift from a physical store.

As part of their loyalty club outreach and to celebrate customer birthdays, Steimatzky sent loyalty club members a custom-created video. Featuring a pop-up storybook theme, the video greeting shows a list of recently-purchased books, then offers the recipient a discount in honor of his/her birthday. The discounts are redeemable, via a printable coupon linked at the end of the video, at any physical Steimatzky branch. The results were striking.

Client Testimonial

Carmela Rotman

Carmela Rotman

Head of Customer Loyalty Program
Our customer club is all about connecting with customers, creating a relationship that is win-win for the company and the reader. Personalized video birthday greetings are an excellent addition to our engagement toolbox because they enable us to deliver a powerful emotional impact that is still cost-effective. The results were nothing like we’ve seen before, and proved the ability of an online tool to initiate a reaction in the physical world. This is both unique and promising for us.