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  • Insurance Innovation Reporter – Why Insurance Companies Must Hop on the Digital Bandwagon

    Posted by Adam Titcher on May 18 , 2015

    Contemporary society is digitally fueled, and insurers need to get on the digital bandwagon to improve their business by enhancing customer experience to improve engagement and loyalty.

    The insurance industry is in the throes of a major overhaul. Results of a 2014 survey by Morgan Stanley and the Boston Consulting Group explain that this is a consequence of two factors: the role of new technology and the emergence of a younger “millennial” generation of customers. Together, these two factors have forced insurers to question the best ways of relating to and engaging with their customers.  In today’s digital age, insurers must realize that incorporating digital strategies and products into their offerings is the best way to connect with the “Millennial Generation” and the consumers of other generations whom they influence.

    How urgent is the digital imperative?

    Read more here

    Article by Adam Titcher

    Adam is a market associate at Idomoo, writing creative content, as well as, lending his voice for personalized video narration. He loves storytelling, bringing life to products with his words and insights. He also loves playing video games and watching sports. But when he is not at work you will find him with his kids and family. He is also on twitter @adamtitcher.

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