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Idomoo is about to announce a new category under the umbrella of Idomoo Video Cloud. Stay tuned for our news at CES 2015, this January in Las Vegas. Our research demonstrates that video is the medium that will be used most often moving forward both for direct content marketing campaigns and online advertising. By 2018 Cisco Systems forecasts that video, in all of its forms, will constitute 80-90% of digital consumer traffic (Forrester). This trend is enough to show why it makes sense for brands to jump on the video bandwagon. Without further ado, here’s why it’s relevant to you and your brand.
While video (and personalized video) captivates members of your target audience, recent challenges in this market show that like all Internet users, viewers of videos are constantly being bombarded with spam. It’s becoming harder to entice your viewers to engage since many videos are not carefully targeted and viewers do not see them relevant. Besides being turned off by irrelevant ads, viewers may also have ad-blocking software installed (whether they know it or not). In short, unrelated content has become one of the biggest challenges of advertising.
2. Finding Your Audience
Thanks to Big Data and the advancement of marketing and advertising analytics, the available KPIs for advertising optimization is expanding exponentially. However, finding the correct channel to reach your target audience can present a considerable challenge. Most advertising technologies today aren’t optimized to leverage all available online, social and behavioral data for targeting and re-targeting.
The Goal: Engaging the Right Audience with the Right Content with Dynamic Video Ads
Having a marketing plan for streaming video is a must these days and with the continued growth in online video, it’s only a matter of time before it becomes the go-to source for daily entertainment. It’s time for brands to take advantage of this fact. The question is…what’s the best way to go about it?
There’s no doubt that with video marketing, a great opportunity is presenting itself here to ad agencies. According to Nielsen’s Total Audience Report (previously called the Cross Platform Report), as of December 2014, online video streaming was growing at a rate of 60% per month. This number doesn’t include the large number of individuals who access videos via their smartphones, although several sources indicate that this number may account for upwards of 30% of all views.Note that this number may be even higher as it doesn’t include those who access video via channels such as Chromecast, Apple TV and other systems of this nature.
One of the greatest barriers to the adoption of video marketing and more specifically, video advertising is the creative and production phase. It takes time, money and a variety of skills to create a video ad. The process usually involves external service providers and video rendering processes. When the goal is to establish a video advertising machine on a larger scale, these processes must be automated. Idomoo Dynamic Video Ads are generated via an automated process that eliminates creative and production issues yet enables a fast and easy creation of independent product videos. These videos are generated utilizing an online catalog of templates that can yield thousands of videos. It’s a whole new area of video creation and production that hasn’t been visited before. Automation makes the process of video creation and production simple and easy. Idomoo Video Cloud is excited to lead this trend.
As we stated before, using Big Data and related analytics to target specific population is key to video advertising efforts. Through these channels, copious amounts of data can be collected and analyzed to create content that is relevant, timely, and delivered through the most appropriate channels to reach your target audience. This data includes but is not limited to the viewer’s country of origin, language, gender, and age. Our mission is to match relevant video content to the right audiences so both brands and consumers will benefit from this relationship. By optimizing the association of videos to both distribution channels and consumer characteristics, consumers will find it most relevant and interesting while brands will witness significant revenue growth.
Through our new Dynamic Video Ads, Idomoo utilizes the data collected as your potential customer shops online. Idomoo gains an understanding of visitors’ behavior and leverages that to build the most customized and relevant video advertising experience. With this information, ads can be strategically designed and deployed. The optimized association of videos to visitors translates into more traffic to the brands’ premises and greater on the spot conversion on external relevant online premises. Thanks to this innovative technology, hundreds of businesses are witnessing increased conversion and greater revenue through their online advertising each and every day.
Idomoo Dynamic Video Ads are aimed to monetize visits to online stores, boost sales and increase overall traffic to your site by presenting relevant targeted data. These videos enable online retailers to attract visitors to their store via dynamic pre-roll ads. These ads are chosen or based on segmentation metrics defined by the retailer or that are made available through online behavioral analytics tools and data previously collected.
We recently conducted a survey of more than 700 businesses that are utilizing Idomoo Dynamic Video Ads on Shopify. Our research shows that an Idomoo Dynamic Video Ad delivers an ROI that is three times greater than that of traditional video marketing and more than six times greater than display advertising. To learn more about how our Dynamic Video Ads can help you better reach your target audience, schedule a meeting with us at CES 2015. Our launch and press conference for Idomoo Video Ads will be held on Monday, January 6th at 1PM at the Venetian Hotel, Galileo Ballroom, 904. You’re also welcome to pop by our booth, number 75680 at Eureka Park. Can’t make it to CES 2015 or want to speak to us in real time? Join the conversation by using the hashtag #CES2015
Adam is a market associate at Idomoo, writing creative content, as well as, lending his voice for personalized video narration. He loves storytelling, bringing life to products with his words and insights. He also loves playing video games and watching sports. But when he is not at work you will find him with his kids and family. He is also on twitter @adamtitcher.