book coffee
  • Can data-driven video fix the content relevance problem? Idomoo says yes

    Posted by Adam Titcher on March 5 , 2015

    Diginomica opens its series of articles on #MWC15 with a feature about Idomoo and how its data-driven videos address the “relevance crisis.”

    When it comes to the content relevance problem, Kalish (Idomoo’s founder and CTO) didn’t mince words:

    “We only want relevant information; this is really a crisis. I only want information that matters to me. Why should I get the same ad Dan is getting? And I don’t want your long documents. I don’t want you to talk to me like you are speaking a different language. I want you to speak my language and solve my problems.”

    Kalish says this personalization disconnect causes a huge user experience gap that too many brands are falling into. The cost? A breakdown in trust as consumers ratchet up their BS filters, gravitating towards brands that deliver a better experience.

    Read the full Diginomica article here

    To learn more about how Idomoo’s next generation personalized video platform solves the issue of content relevance, download our FREE white paper: Differentiation through Outstanding Customer Experience with Personalized Videos here 

    Differentiation through customer experience via personalized video

    Article by Adam Titcher

    Adam is a market associate at Idomoo, writing creative content, as well as, lending his voice for personalized video narration. He loves storytelling, bringing life to products with his words and insights. He also loves playing video games and watching sports. But when he is not at work you will find him with his kids and family. He is also on twitter @adamtitcher.