For more information fill in the details below and we will get back to you.
In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll delve into the more technical aspects of producing and publishing your video content.
We talked about the different layers of personalization in our last blog and the importance of clearly defining the elements of your video you’d like personalize. The three levels of personalization – dynamic visual elements, audio and scene animations – should be first and foremost when creating each element of your video campaign; your guiding lights while creating an effective and cohesive marketing campaign. After you’ve thought about how to personalize your video, you’ll follow these basic steps to see your vision through.
Before embarking on these steps, ensure that you have all of the materials necessary to see your project through to completion:
For companies without a background in producing video, ensuring that all of the many elements come together to create personalized video can be time consuming. Idomoo allows you to automate technical setup, either on a self-serve basis through the Dynamic Storytelling Suite or through premium full services. So while companies always have full control over the message and full approval at every stage of the process, the Idomoo technical team handles the details by guiding recording sessions, editing files, creating and revising animations, ensuring file compatibility, and compiling video files for review. Companies that prefer a more hands on approach to their personalized video projects can try the Dynamic Storybuilding Suite, which provides the tools to choose and edit scenes and customize images, text, and audio. Stay tuned for the third part in this series, which will discuss testing, measuring, and improving your video campaign in preparation for the live date.
Artist Tools Product Manager at Idomoo