4 Ways to Leverage CRM Data for Marketing Personalization

Posted by Adam Titcher on May 14 , 2015

The democratization of big data means today’s marketers more equipped with a wealth of information about their customers’ personal lives, history and buying habits. But it also means they’re more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personalization technologies capturing customer data with minimal interaction is […]