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  • 4 Ways Marketers Can Connect Effectively with Millennials

    Posted by Danny Kalish on June 3 , 2015

    They’re plugged in and have plenty of choices. How do you reach them? Personalize. If there is one thing that can be said about the state of marketing in the Millennial age, it’s that it has become more challenging than ever. At any given time, up to 20 percent of a company’s loyal customers may […]

  • 4 Ways to Leverage CRM Data for Marketing Personalization

    Posted by Adam Titcher on May 14 , 2015

    The democratization of big data means today’s marketers more equipped with a wealth of information about their customers’ personal lives, history and buying habits. But it also means they’re more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personalization technologies capturing customer data with minimal interaction is […]

  • Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

    Posted by Adam Titcher on January 20 , 2015

    Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real world” and the “virtual world”. The campaign was the first […]