The Psychology of Retirement Saving

The Psychology of Retirement Saving

If it would surprise you to learn that the choice between eating a banana or chocolate in a lab experiment has helped to redefine the way Americans save, then you’re behind on the latest thinking in “behavioral finance”—the study of how human psychology impacts investing and markets…

To read the rest of this article by Eric Rosenbaum featuring Idomoo Academic Advisory Board member Professor Shlomo Benartzi, click here.

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