Personalised Shopping Takes a Step Forward as Retailers Appoint Key Staff

Personalised Shopping Takes a Step Forward as Retailers Appoint Key Staff

You can tell a lot about what’s about to happen in a particular sector by the people it employs. Towards the end of last year, Shop Direct, owner of Littlewoods and Very, recruited Dene Jones as its first ever customer director. His remit? To develop the world’s best personalised website.

The appointment of the former chief marketing officer of Full Tilt Poker has added fuel to the prediction that 2014 will be the year of personalisation in retail…

You can read the rest of this article by Dotan Ginsbourg GM of Idomoo, UK at The Guardian.

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