Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the media universe grows more fragmented, it is becoming more difficult for brands to remain top of mind and capture long-term loyalty.

This is a common challenge that Mondelēz International faces in engaging consumers on a global scale. After all, in today’s omnichannel universe, “simply pushing advertising or content to consumers won’t work anymore,” said Josep Hernandez, Senior Director of Global Communications Planning and Media for Mondelēz International. To create more compelling brand messages that emotionally resonate with consumers, the company partnered with Idomoo to develop personalized videos for its Cadbury chocolate brand.

Following the success of two integrated marketing campaigns in India and Australia, Cadbury intends to expand its use of Idomoo personalized videos worldwide to drive engagement and loyalty.

“For brands like Cadbury, earning revenue for our brand leans on our communication strategy,” Hernandez said in an interview with Retail TouchPoints. “And everything is an opportunity for communication, from the packaging of the product to the Facebook page and web site.”

However, brands that sell highly commoditized products like chocolate need to evolve beyond cookie-cutter messages and tactics. With Idomoo, Cadbury created videos customized to specific audience segments and individuals. Not only did the videos help increase brand relevancy, from a data perspective, it created a 60% ROI, according to Hernandez. “From a brand perspective, it allows you to connect to each consumer personally. Each consumer has different needs and there are different types of audiences, so you need to be able to leverage the data to personally connect to each one.”

Mondelēz International had two distinct goals for the campaigns. In India, the company wanted to promote

Read more here.

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Subscribe to Our Newsletter

Explore More Content

Related Articles

5 Quick Tips for Getting Started With Personalised Video

5 Quick Tips for Getting Started With Personalised Video

When it comes to creating real connections with your audience, Personalised Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalised Video, we have a few tips to share from lessons learned over the past decade-plus of working with clients in a range of industries, ranging from higher education to hospitality. Some of the biggest perceived hurdles to getting started with Personalised Video involve time, money, and where to get all that data. We’re here to help. Read on for five (easy) Personalised Video tips you need to know now. 1. Right-Size Your Personalisation Personalisation isn’t one size fits all. What works well in one industry may not work in another. Case in point: Your bank certainly knows your account number, but that doesn’t mean you want

Read More
How To Choose the Right Personalised Video Software

How To Choose the Right Personalised Video Software

As tailored experiences become the norm rather than the exception, Personalised Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalised Videos delivered via email led to higher engagement among donors led to a staggering 17x ROI for the Canadian Red Cross. Meanwhile, gaming brands like Ubisoft and Activision have seen great success with personalised recap videos that strengthen player loyalty and retention. As a versatile tool, Personalised Video can be used to level up communication throughout the sales process and customer journey. Here are just a few use cases and ideas to consider: Improve outreach efforts with highly tailored video messages Acquire new customers with engaging video offers Grow brand awareness when customers share their personalised content Optimise the onboarding experience with Personalised and Interactive Video tutorials In an era where one-size-fits-all no

Read More
How To Make Interactive Videos: A Practical Guide

How To Make Interactive Videos: A Practical Guide

Interactive Videos are on the rise when it comes to digital content, and it’s a trend that brands need to be paying attention to. According to the latest research, 79% of consumers are interested in receiving Interactive Videos from brands, with the demand most strongly driven by Gen Z and high-earners. Going beyond the traditional passive viewing experience, Interactive Video kicks things up a notch by allowing viewers to actively participate and engage with the content. Whether it’s clicking to learn more about a product or even customizing a video’s storyline, interactivity lets you make choices, explore different paths and influence the narrative of the video. This advanced technology is on the rise across industries, with financial brands among the first adopters. So what’s in it for businesses? Here are a few benefits that interactive content can provide for your video marketing campaigns: Increased engagement. By letting viewers make choices,

Read More

Download the Report

See more of the data and findings in the full report.

Thanks for downloading!

Your copy of our 2023 State of Video Technology consumer study has opened in a new tab.

Request a Call

Leave your details below, and our team will contact you ASAP to show you what Personalised Video can do for you.