How do you bridge the gap between CRM and successful long-term customer engagement?
Bridging the gap between existing CRM systems and successful long-term customer engagement requires a paradigm shift in the way companies strategically communicate with their customers.
What is required is a last-mile delivery mechanism, like personalised video, to help project a perception that someone genuinely cares about the customer. A well-executed personalised video can have a huge impact on every aspect of the customer relationship. When they see that someone took the time to craft a personal movie just for them, customers return again and again to engage with the company.
Want more? Read our essay on Leveraging the Power of Personalized Video at destinationCRM.com