In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalised video takes this marketing trend one step further by offering marketers the ability to customise their campaigns.The key to properly utilising personalised video is to offer consumers something they want, and not what your brand would like them to want. Whether that “something” is a look back at physical fitness achievements or learning about a sweet tooth as Cadbury did using Idomoo’s platform.
When it comes to creating real connections with your audience, Personalised Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalised Video, we have a few tips to share from lessons learned over the past decade-plus of working with clients in a range of industries, ranging from higher education to hospitality. Some of the biggest perceived hurdles to getting started with Personalised Video involve time, money, and where to get all that data. We’re here to help. Read on for five (easy) Personalised Video tips you need to know now. 1. Right-Size Your Personalisation Personalisation isn’t one size fits all. What works well in one industry may not work in another. Case in point: Your bank certainly knows your account number, but that doesn’t mean you want