Blogs

It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights...

Video Marketing Announcement:Barclays in collaboration with RAPP has won two awards at the 2016 Brand Republic Digital Awards. The personalized video marketing campaign was powered by Idomoo's Video Cloud. The video campaign focused on innovative onboarding for new customers. The personalized video marketing campaign was declared the...

It was less than 100 years ago when Talkies put an end to the era of Silent films. Since then movies, television, and video advertisements have shared stories, persuaded us to buy products, and brought news from around the world through imagery and sound. Video...

Find out the ideal video length for your advertising efforts This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements.Video length ranges between 15 to 30...

Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers?People typically focus on technology as the key driver for a paradigm shift, however, it...

From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market, and brainstorming fresh new ways to connect with your audience.

Recently San Jose, CA hosted Adobe Video World – a conference designed to bring together two sections of the video post-production community – specifically those involving Premier Pro World and After Effects World. Idomoo had the privilege of attending the entire thing.For anyone who wasn’t...

Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s...

If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs.BBVA, one of Spain’s leading...

Here’s a short true/false quiz about the use of personalized videos in marketing. Can you identify which of these statements are false and which of them are true?1. “Video is a great marketing tool” 2. “Video production is time consuming and expensive” 3. “Personalized video is really complex...

Growth Hacking Snapshot It's become the holy grail of startups the world over. Yes, we're talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth...

Personalized Video in China – do 1.4 billion people want to hit the play button? China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal...

Bills, Bills, Bills! One Big Headache! It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they're charged for their consumption...

Idomoo sees performance gains of over 400% & x20 faster in average with GPU technology Idomoo, the award-winning personalized video platform uses gpu rendering technology to speed up its graphic creation and deliver top quality video content to the end user. Serving a wide range of use...

Idomoo: The Secure Personalized Video Platform In today's massive data-driven technology and Cloud-based world, protecting business information should be a top priority at the core of a company's values and business operations. When it comes to a personalized video platform, where video and customized data go...

Love it or hate it, Valentine's Day is here again and millions of people around the world will display their true love and affection to that special someone on February 14. In the US alone, it's estimated that $18.9 billion will be spent on gifts...

CES is not just about electronics anymore; it's about all things digital related. The presence of Fortune 500 companies across the board made this year's event bigger and better than ever. From consumer goods, healthcare, retail and eCommerce, to telecom and digital advertising, everyone in the...

Recently, this article by Jeff Fleischman really grabbed my attention with the provocative title, “How to Stand Out when Everybody Claims to be Unique”. We live in a world where everything has turned into a commodity: goods, products and even services. Competition can’t really keep up...

Video has become an increasingly popular--and effective--way for marketers to engage with consumers. Separately, but simultaneously, the need and ability to personalise marketing efforts has also emerged as a huge priority. Now put the two together, and the power of personalised video seems like a sure...

Our customer Zurich Insurance has won an ICEA Innovation in Insurance Award for personalized video in the award category of distribution, service or process. The judges were looking for a project that made client communication, clearer, simpler and more comprehensible through the use of innovative...

Recently Idomoo's CTO and co-founder, Danny Kalish had the opportunity to sit down with the infamous Robert Scoble and talk about Personalized Video. The result was a genuinely informative summary from Idomoo's PV visionary.[youtube video=_LwvQB1cvA4&rel=0 width=600 height=473]...

We’re excited to share the news that Idomoo has won the France – Israel award for Innovation from the France Chamber of Commerce and Industry (CCIIF). Our team was pleased to attend the awards ceremony at the organization’s annual dinner in Paris, which was attended...

We won! This time we’ve won the “Target Video Challenge” at ad:tech New York. The Idomoo team beat four competitors to the award in the category of “Video and TV.” The award honors the best platforms and services that fully utilize the power of video...