Our customer Zurich Insurance has won an ICEA Innovation in Insurance Award for personalized video in the award category of distribution, service or process. The judges were looking for a project that made client communication, clearer, simpler and more comprehensible through the use of innovative technologies. Esteban Tejera the ICEA president said that this year was particularly hard to make a decision as there were more than the usual amount of projects from 26 participating insurers.
Our team at Idomoo worked closely with Zurich to produce a video campaign of more than 44,000 personalized videos sent to home and car owners to encourage insurance renewals. The campaign enjoyed an open rate of nearly 40%, with 86% of people viewing the video. The results of the campaign, plus the exciting award, show that video is a truly effective means for communicating with your customers.
In case you are wondering, ICEA is Investigación Cooperativa entre Entidades Aseguradoras y Fondos de Pensiones, the Association of Insurance Companies in Spain.