Why Video Is a Critical Part of Web 3.0

Why Video Is a Critical Part of Web 3.0

With cryptocurrencies, fintech and similar advanced technologies on the rise, many are predicting the internet’s evolution to its third stage is soon to become a reality.

And it shows. A quick Google search of Web 3.0 pulls a staggering number of results, from articles explaining it to podcasts debating it. It’s obvious the transformation of the web will affect virtually everyone — and people want to find out how.

While things are sure to change in Web 3.0, one remains the same — video is unlikely to go anywhere.

Reports show that 99% of people enjoy watching video content from their brands, and this trend is only growing. A critical part of any business’s marketing strategy today, video resonates across demographics (especially Gen Z) and industries (like gaming) is sure to carry on to the web’s next evolution.

Here’s how video will be essential in Web 3.0.

What Is Web 3.0?

What Is Web 3.0?

Before we begin explaining why video is integral to the internet’s next evolution, it helps to know what Web 3.0 actually is.

Let’s rewind to the original internet — the days of landlines and web pages like these. Named “Web 1.0”, the first generation of the internet was made up of a bunch of static, brochure-like web pages.

Fast forward to Web 2.0, AKA the internet we’ve come to know and love. The second evolution of the internet introduced us to interactive web pages. In Web 2.0, we give the web info about us that comes back to us in the form of personalized experiences. These include customized social news feeds, personalized shopping recommendations and more.

So what can we expect from Web 3.0? The leaders at the forefront of the tech space are predicting the next web will be defined by these elements:

  • Completely decentralized networks
  • Users owning their own data
  • An erasure of third parties
  • Hyper-personalization
  • Autonomous technologies

In fact, we can already see examples of Web 3.0. For instance, it’s likely you’ve heard of (or even purchased) bitcoins and NFTs thanks to the rise of fintech. The technology behind these? Blockchain — critical to decentralizing the web and propelling it to its third stage.

Hyper-Personalization Will Become the Norm

One important feature of Web 3.0 is hyper-personalized experiences. Predicted to become the norm, AI will play an integral part in Web 3.0.

As AI becomes just as smart (or smarter?) than humans, it will be able to receive data we input into the web and then generate the appropriate, desired result — providing us with the hyper-personalized experiences we expect from in-person communication.

So how will video lend its hand in this? With innovative technology driving the dynamic video revolution, today’s videos are becoming increasingly personalized. We’re talking 1:1 communication with millions of customers around the globe via videos rendered in real time. It’s already happening.

Ebook

How the top gaming companies are engaging players

Consumers Will Input Their Own Data

Among the ways we input our data, one already available is user customization. And it’s likely to increase in use as the web evolves, as (no surprise) it’s been proven to boost audience engagement.

Take a look at this example of how user customization can be implemented with Living Video. This video was created for Morgan, but if you click the lightning bolt in the player, you can update it to show your name. You can even add your own image and text.

This personalized magic show is just one example of how user customization can help provide the immersive experiences we’ll come to expect in the new web. Users can now input their own data straight from the video player. The resulting video is entirely unique to the viewer — who has now become the creator.

And data collection critical to Web 3.0 will be even easier with in-video user customization. Users will be able — and eager — to enter their own data. Users are more likely to share their data when they get something of value, like a personalized experience, in return.

Tech note: A viewer customizing their video is just one way they can interact with it. They can also choose scenes, click to another web page, change the flow of the story (as shown with the magic trick above) and more.

Increasingly Autonomous

We also mentioned that Web 3.0 will likely become autonomous. Rather than just numbers and keywords, programs will be able to process data at both a conceptual and contextual level.

How can video play a part if it requires human intervention for updates or edits?

With the latest technology, that changes. Living Data gives videos the capability to update in real time based on context. Some of these contextual elements viewers might see include:

  • Their weather
  • Their time
  • The device they’re viewing from
  • Current inventory for a product
  • Current flight prices
  • And more…

The video will be always updated, endlessly evergreen, without needing to even click a button — critical to web 3.0.

Video’s Role in Web 3.0

In its transformation to Web 3.0, the internet will become increasingly hyper-personalized, autonomous, decentralized and interconnected, and video is an essential tool to deliver those experiences.

Personalized, interactive, customizable, auto-updating, built for the evolving web — videos created in our Next Generation Video Platform give your customers an immersive experience that drives real ROI. We’re talking 9x higher conversions, 20% lower churn and 5x uplift in revenue.

Are you ready to transform your next video marketing campaign? Let’s talk.

Request a Demo

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
post

Subscribe to Our Newsletter

Explore More Content

Related Articles

Unlock the Power of Video Marketing With Behavioral Science

Unlock the Power of Video Marketing With Behavioral Science

It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action are less based in thought than you’d expect.

Read More
video marketing shown on a laptop and mobile phone for 2023 trends

8 Video Marketing Trends to Watch in 2023

For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing expected to make an impact this year.

Read More
Next Gen Video Awards 2023: Best Results, Creative and More

Next Gen Video Awards 2023: Best Results, Creative and More

For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to our illustrious internal judges as not just great videos — the internet already has plenty of great videos — but as truly effective applications of dynamic video to spark meaningful engagement between brands and customers. So without further ado, here are our winners in each category along with what made the video stand out. We hope it inspires your next campaign! Best Recap Video We love a good personalized recap. While the year in review is the most common use case, we’ve created personalized recaps covering everything from a month to a decade. These custom showreels — able to recap

Read More

Download the Market Study

Thanks for downloading!

Your copy of our 2023 State of Video Technology consumer study has opened in new tab. Happy reading!

Request a Demo

Leave your details below, and our team will contact you ASAP to show you what Personalized Video can do for you.