Why Video Is a Critical Part of Web 3.0

Why Video Is a Critical Part of Web 3.0

With cryptocurrencies, fintech and similar advanced technologies on the rise, many are predicting the internet’s evolution to its third stage is soon to become a reality.

And it shows. A quick Google search of Web 3.0 pulls a staggering number of results, from articles explaining it to podcasts debating it. It’s obvious the transformation of the web will affect virtually everyone — and people want to find out how.

While things are sure to change in Web 3.0, one remains the same — video is unlikely to go anywhere.

Reports show that 99% of people enjoy watching video content from their brands, and this trend is only growing. A critical part of any business’s marketing strategy today, video resonates across demographics (especially Gen Z) and industries (like gaming) is sure to carry on to the web’s next evolution.

Here’s how video will be essential in Web 3.0.

What Is Web 3.0?

What Is Web 3.0?

Before we begin explaining why video is integral to the internet’s next evolution, it helps to know what Web 3.0 actually is.

Let’s rewind to the original internet — the days of landlines and web pages like these. Named “Web 1.0”, the first generation of the internet was made up of a bunch of static, brochure-like web pages.

Fast forward to Web 2.0, AKA the internet we’ve come to know and love. The second evolution of the internet introduced us to interactive web pages. In Web 2.0, we give the web info about us that comes back to us in the form of personalized experiences. These include customized social news feeds, personalized shopping recommendations and more.

So what can we expect from Web 3.0? The leaders at the forefront of the tech space are predicting the next web will be defined by these elements:

  • Completely decentralized networks
  • Users owning their own data
  • An erasure of third parties
  • Hyper-personalization
  • Autonomous technologies

In fact, we can already see examples of Web 3.0. For instance, it’s likely you’ve heard of (or even purchased) bitcoins and NFTs thanks to the rise of fintech. The technology behind these? Blockchain — critical to decentralizing the web and propelling it to its third stage.

Hyper-Personalization Will Become the Norm

One important feature of Web 3.0 is hyper-personalized experiences. Predicted to become the norm, AI will play an integral part in Web 3.0.

As AI becomes just as smart (or smarter?) than humans, it will be able to receive data we input into the web and then generate the appropriate, desired result — providing us with the hyper-personalized experiences we expect from in-person communication.

So how will video lend its hand in this? With innovative technology driving the dynamic video revolution, today’s videos are becoming increasingly personalized. We’re talking 1:1 communication with millions of customers around the globe via videos rendered in real time. It’s already happening.


How the top gaming companies are engaging players

Consumers Will Input Their Own Data

Among the ways we input our data, one already available is user customization. And it’s likely to increase in use as the web evolves, as (no surprise) it’s been proven to boost audience engagement.

Take a look at this example of how user customization can be implemented with Living Video. This video was created for Morgan, but if you click the lightning bolt in the player, you can update it to show your name. You can even add your own image and text.

This personalized magic show is just one example of how user customization can help provide the immersive experiences we’ll come to expect in the new web. Users can now input their own data straight from the video player. The resulting video is entirely unique to the viewer — who has now become the creator.

And data collection critical to Web 3.0 will be even easier with in-video user customization. Users will be able — and eager — to enter their own data. Users are more likely to share their data when they get something of value, like a personalized experience, in return.

Tech note: A viewer customizing their video is just one way they can interact with it. They can also choose scenes, click to another web page, change the flow of the story (as shown with the magic trick above) and more.

Increasingly Autonomous

We also mentioned that Web 3.0 will likely become autonomous. Rather than just numbers and keywords, programs will be able to process data at both a conceptual and contextual level.

How can video play a part if it requires human intervention for updates or edits?

With the latest technology, that changes. Living Data gives videos the capability to update in real time based on context. Some of these contextual elements viewers might see include:

  • Their weather
  • Their time
  • The device they’re viewing from
  • Current inventory for a product
  • Current flight prices
  • And more…

The video will be always updated, endlessly evergreen, without needing to even click a button — critical to web 3.0.

Video’s Role in Web 3.0

In its transformation to Web 3.0, the internet will become increasingly hyper-personalized, autonomous, decentralized and interconnected, and video is an essential tool to deliver those experiences.

Personalized, interactive, customizable, auto-updating, built for the evolving web — videos created in our Next Generation Video Platform give your customers an immersive experience that drives real ROI. We’re talking 9x higher conversions, 20% lower churn and 5x uplift in revenue.

Are you ready to transform your next video marketing campaign? Let’s talk.

Request a Demo

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content

Subscribe to Our Newsletter

Explore More Content

Related Articles

5 Top Tips for Boosting

5 Top Tips for Boosting Your Customer Lifetime Value

In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers — and increasing your customer lifetime value is a great way to start. Boost your customer loyalty. Encourage repeat business. Watch your bottom line grow — it’s all possible when you start investing in ways to increase your customer lifetime value. We’ll share our five top tips and tricks to help keep your CLV high throughout the customer journey. Ready to get started? Let’s go. What Is Customer Lifetime Value? Customer lifetime value (CLTV) measures the value of a customer over the course of their relationship with that business. It shows the total revenue a brand can expect to earn from

Read More
Lewis University

Idomoo and Lewis University Win Gold in dotCOMM Awards

Our Personalized Video campaign with Lewis University was a huge success — just ask the experts. The data-driven campaign earned gold in this year’s dotCOMM Awards under the category Video: Educational Institution. It consisted of short videos personalized to every viewer’s relevant financial aid awards, addressing one of the most important aspects of college — how students are going to pay for it. What Are the dotCOMM Awards? The dotCOMM Awards is an international competition run by the Association of Marketing and Communication Professionals (AMCP), celebrating creative professionals and their work in digital communications. The awards recognize the role applicants play in how products and services are marketed. This year’s judges, all highly regarded professionals within their respective industries, saw a pool of incredibly diverse applications. Over 2,500 entries were received from various countries and professions for over 241 categories. The awards were judged on several criteria, including quality, creativity

Read More
Retention Marketing

Retention Marketing: Tips and Tricks for Long-Term Loyalty

While many business owners focus on marketing their products and services to new customers, it’s important to pay attention to the customers that you already have. Your current customers are a source of repeat sales, whether you’re selling physical goods or digital marketing services. Good retention marketing practices help you build strong customer relationships over time and keep your brand top-of-mind so customers come back when they need more of your products or services. This can have a huge impact on your CX, customer satisfaction — and profits. Research from Bain & Company shows a 5% increase in retention increases profit by 25%-95%. Ready to start? Here are our tips and tricks on how you can use retention marketing to drive long-term loyalty. What Is Retention Marketing? One of the most important aspects of any business is keeping your customers happy. However, keeping your customers’ needs in mind is more

Read More