Personalized Video Marketing Wins Again!

Video Marketing Announcement:

Barclays in collaboration with RAPP has won two awards at the 2016 Brand Republic Digital Awards. The personalized video marketing campaign was powered by Idomoo’s Video Cloud. The video campaign focused on innovative onboarding for new customers.

The personalized video marketing campaign was declared the overall winner in the Email Strategy Category.

The marketing campaign was also highly commended in the Financial Services Category.

With this marketing campaign, Barclays warmly welcomed new customers in an engaging & relevant way. The videos spoke to the customers directly. Each customer was taken step-by-step of their unique personal banking landscape. This was accomplished through the use of high-quality cinematic personalized videos. The videos leveraged existing customer data to create an interactive video experience. Each video answered questions typically raised by new customers. The videos were specifically designed for the individual customer’s data. As a result, no video content was the same. Each presentation was personalized and relevant for the customer who received it.

The prestigious Brand Republic Digital Awards have been championing brands and agencies for 18 years. It sets the standards in digital innovation and video marketing annually. We are thrilled that our video marketing technology and digital partners have been selected from over 500 entries to be named the winner.

Next Gen Video Awards 2023: Best Results, Creative and More

For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to our illustrious internal judges as not just great videos — the internet already has plenty of great videos — but as truly effective applications of dynamic video to spark meaningful engagement between brands and customers. So without further ado, here are our winners in each category along with what made the video stand out. We hope it inspires your next campaign! Best Recap Video We love a good personalized recap. While the year in review is the most common use case, we’ve created personalized recaps covering everything from a month to a decade. These custom showreels — able to recap

How To Reduce Customer Churn With Personalization

When something is broken in your business, it can be difficult to come together as a team and identify the root of the problem. In the case of customer churn, however, there’s a strong consensus among industry experts who say that your broader customer experience strategy has a profound impact on your retention rate. That can include everything from onboarding to customer service. It’s whatever makes your experience unique from that of your competitors. And as you’ll read below, reducing customer churn requires a customer-centric approach, enriched through personalization and a strong CX. While churn is often overlooked, secretly undercutting your bottom line, if you’re here, you know it’s a problem. We’ll dig into causes and solutions below and leave you with a few next steps for how to reduce churn and, even better, build a roadmap to strengthen customer loyalty for the long term. How Can You Reduce Churn?

Why Your Business Needs Interactive Video (With Examples)

Interactive content is taking over the digital world. From shareable quizzes to the rise of the metaverse, content that gets the user involved is leveraged by marketers to build deeper connections with their target market. But while you can make virtually any type of digital content interactive, video reigns supreme — and for good reason.

Video Marketing Announcement:

Watch an Example of Great Personalized Video Marketing!

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Next Gen Video Awards 2023: Best Results, Creative and More

How To Reduce Customer Churn With Personalization

Why Your Business Needs Interactive Video (With Examples)