FEATURED ARTICLE
Financial Brands Quick To Adopt Advanced Video Interactivity
If you keep up with the world of digital video, there’s one term you’ve been hearing a lot recently: interactive video.
Madison Advisors Names Idomoo Top Dynamic Video Platform
Madison Advisors analysts have named Idomoo a standout interactive Personalized Video platform in their recent study of the industry. Worth hundreds of millions in 2021, the interactive Personalized Video market is forecasted to grow even more in 2022.
Why Insurers Needs To Leverage Personalized Marketing
In a data-driven world where customers are used to seeing targeted recommendations via brands like Netflix or Amazon, it’s no wonder that personalization in insurance is in demand.
Why Your Video Marketing Isn’t Working: 5 Pitfalls To Avoid
We’ve said it before and we’ll say it again. Yes, video marketing is here to stay. Once a “nice to have” is now a “must-have.” But what happens when you’re implementing video marketing and still not getting the results you want?
How To Solve Customer Engagement Challenges
It’s common to hear people espousing the importance of customer engagement, but is engagement really that crucial to a business’s success? And how does one go about solving potential (or current) customer engagement challenges?
The Art of the Upsell: 6 Steps to Increasing Customer Value
Upselling has long been a tried and true strategy for boosting a brand’s bottom line. By convincing customers to spend more on an upgraded product or service, companies can simultaneously boost revenue while delivering an improved experience for their customers.
How Fintech Can Enhance CX With Personalized Video
From bitcoin to NFTs to robo-advisors, fintech is a hot topic. Have you ever been asked to “venmo” or “zelle” someone? Fintech is responsible — 3 out of 4 consumers now use payment services like these. But fintech is quickly taking hold of any and all financial industries, including mortgages,
Where To Share Personalized Video To Maximize Reach
From a confectionery brand like Cadbury to gaming giant Ubisoft, countless brands have been leveraging the power of Personalized Video. The combination of personalization and video means your message is perfectly tailored to each individual while maximizing visual engagement.
7 Tips for a Personalized Year-in-Review Video
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content
How To Embed Video in Email (And Increase Engagement)
Email marketing is a powerful tool. Despite the continued growth and innovation of other channels, email campaigns remain the best way to promote your brand.
5 Tips To Create Support Videos for Your Customer Portal
Customer preferences and needs change over time. Among the recent rising consumer trends is the demand for self-service options. The reasons for this increase in popularity are many, but in general, it saves web users time from interacting with a business.
5 Ways To Make Video Marketing Data-Driven and Boost ROI
Video remains one of the most engaging content formats. In fact, when asked how they’d like to learn about a product or a service, 69% of people say they’d prefer to watch a short video as opposed to 18% who’d prefer to read an article.
Kindred Boosts Conversions With Personalised Video for Players
Kindred Group, one of the world’s leading online gambling operators, has seen increased engagement and conversions following its data-driven video campaigns.
4 Brands that Took Personalized Marketing to the Next Level
Brands worldwide have tapped into the power of marketing personalization and its ability to improve customer experience, drive revenue and create consistency across channels. A whopping 94% of senior-level executives believe delivering personalization is critical or important to reaching customers according to a joint study conducted by PwC and Forbes
8 Video Marketing Trends To Watch in 2022
For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing
It’s Time To Take Customer Service as Seriously as Advertising
A version of this article appeared originally on Adweek. You can read it here. We’ve all seen the stats. According to research by Bain & Company, increasing customer retention rates by a mere 5% could increase profits by a whopping 25%-95%.